i
Advertising health: the case for counter-ads.
-
1993 Nov-Dec
Source: Public Health Rep. 108(6):716-726
[PDF-2.02 MB]
Details:
-
Alternative Title:Public Health Rep
-
Personal Author:
-
Description:Public service advertisements have been used by many in hopes of "selling" good health behaviors. But selling good behavior--even if it could be done more effectively--is not the best goal for using mass media to prevent health problems. Personal behavior is only part of what determines health status. Social conditions and the physical environment are important determinants of health that are usually ignored by health promotion advertising. Public service advertising may be doing more harm than good if it is diverting attention from more effective socially based health promotion strategies. Counter-ads are one communications strategy that could be used to promote a broader responsibility for rectifying health problems. In the tradition of advocacy advertising directly promoting policy rather than products, counter-ads promote views consistent with a public health perspective. Counter-ads set the agenda for health issues, conferring status on policy-oriented strategies for addressing health problems. The primary purpose of counter-ads is to challenge the dominant view that public health problems reflect personal health habits. They are controversial because they place health issues in a social and political context. Advertising strategies for health promotion range over a spectrum from individually oriented public service advertising to socially oriented counter-advertising. The recent anti-tobacco campaign from the California Department of Health Services represents advertisements across the spectrum. Counter-ads that focus on a politically controversial definition for health problems are an appropriate and necessary alternative to public service advertising.
-
Subjects:
-
Pubmed ID:8265756
-
Pubmed Central ID:PMCnull
-
Document Type:
-
Collection(s):
-
Main Document Checksum:urn:sha256:de774e178b6d992ce74230e419466f117abb33f2f5b5c00e8e6ceb6e21776334
-
Download URL:
-
File Type:
Supporting Files
-
No Additional Files
More +
Related Documents
-
Personal Author:Carson, C A ;Zucconi, S L01/01/1993 | Public Health Rep. 108(6):711-715Description:A consensus set of health status indicators was released in July 1991 by the Centers for Disease Control and Prevention for use by public health offic...Personal Author:Marin, B V ;Gomez, C A...1993 Nov-Dec | Public Health Rep. 108(6):742-750Description:Greater understanding of psychosocial predictors of the use of condoms among Hispanics is needed in prevention efforts related to the human immunodefi...Personal Author:Simon, J A ;Schreiber, G B...1993 Nov-Dec | Public Health Rep. 108(6):760-764Description:The authors examined the influence of income and race on mean dietary vitamin C intake and the risk of dietary vitamin C intake at levels below the re...Personal Author:Ku, L ;Sonenstein, F L...01/01/1993 | Public Health Rep. 108(6):680-694Description:Analyses of a nationally representative survey of 1,880 15- to 19-year-old men were conducted to examine factors associated with (a) the age when firs...Personal Author:Melnick, S L ;Burke, G L...1993 Nov-Dec | Public Health Rep. 108(6):673-679Description:A self-administered, confidential survey of respondents' history of selected sexually transmitted disease (STD) was conducted in 1987-88 among adults ...Personal Author:Miller, C. Arden ;Moore, Karen S....1993 Nov-Dec | Public Health Rep. 108(6):695-700Description:Directors of 14 public health departments were surveyed for their perceptions on the impact of 20 critical events of the 1980s on public health perfor...Investigation of a staphylococcal food poisoning outbreak in a centralized school lunch program.CitePersonal Author:Richards, M S ;Rittman, M...1993 Nov-Dec | Public Health Rep. 108(6):765-771Description:The trend in many communities toward centralized school lunch preparation potentially increases the risk of foodborne illness. Foods often are prepare...Personal Author:Ciesielski, S ;Seed, J R...1993 Nov-Dec | Public Health Rep. 108(6):736-741Description:A seroprevalence study of cysticercosis, Trypanosoma cruzi, and plasmodia species and screening for active malaria was conducted among a randomly sele...Personal Author:Joos, S K ;Hickam, D H...1993 Nov-Dec | Public Health Rep. 108(6):751-759Description:Most patients have explicit desires or requests when they visit their physicians. Identification of patients' requests and needs is the starting point...Personal Author:Jaén, C R ;Cummings, K M...1993 Nov-Dec | Public Health Rep. 108(6):772-778Description:Most former cigarette smokers in the United States have stopped without formal assistance. However, a large proportion of smokers desire and seek help...Personal Author:Venable, J M ;Ma, Q L...1993 Nov-Dec | Public Health Rep. 108(6):701-710Description:Scenario analysis is a strategic planning technique used to describe and evaluate an organization's external environment. A methodology for conducting...Personal Author:Swan, G E ;Habina, K...1993 Nov-Dec | Public Health Rep. 108(6):779-783Description:Cotinine concentration in various body fluids is considered to be among the most useful markers of nicotine exposure currently available. Despite the ...Personal Author:Trinkoff, A ;Parks, P L1993 Nov-Dec | Public Health Rep. 108(6):784-788Description:The estimated number of walker-related injuries to infants increased during the 1980s, and standards for walker design safety remain voluntary with no...
More +
You May Also Like
Personal Author:
Popham, W J ;
Potter, L D
...
1993 Jul-Aug | Public Health Rep. 108(4):510-513
Description:
As part of an evaluation of the 1990-91 anti-tobacco media campaign carried out by the California Department of Health Services, a study was conducted...
Checkout today's featured content at stacks.cdc.gov