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Crisis + Emergency Risk Communication: CERC: Psychology of a Crisis
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2014
[PDF-8.61 MB]
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Alternative Title:CERC : psychology of a crisis;Crisis + Emergency Risk Communication : psychology of a crisis;Crisis and Emergency Risk Communication : psychology of a crisis;
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Description:Chapter of the CERC manual showing:
• The four ways people process information during a crisis
• Mental states during a disaster, such as uncertainty, helplessness, and hopelessness
• Risk perception and behaviors
Crises, emergencies, and disasters happen. Disasters are different from personal and family emergencies, and not just because they are larger in scale. Disasters that take a toll on human life are characterized by change, high levels of uncertainty, and complexity.1
In a crisis, affected people take in information, process information, and act on information differently than they would during non-crisis times.2,3 People or groups may exaggerate their communication responses. They may revert to more basic or instinctive fight-or-flight reasoning.
Effective communication during a crisis is not an attempt at mass mental therapy, nor is it a magic potion that fixes all problems. Nonetheless, to reduce the psychological impact of a crisis, the public should feel empowered to take actions that will reduce their risk of harm.
This chapter will briefly describe how people process information differently during a crisis, the mental states and behaviors that tend to emerge in crises, how psychological effects are different in each phase of a crisis, and how to communicate to best reach people during these changing states of mind.
CS249215-A
CERC_Psychology_of_a_Crisis.pdf
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Pages in Document:28 numbered pages
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