Use of Price Promotions Among U.S. Adults Who Use Electronic Vapor Products
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Use of Price Promotions Among U.S. Adults Who Use Electronic Vapor Products

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  • Alternative Title:
    Am J Prev Med
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    Sales of electronic vapor products have increased in recent years. This increase in use may be related to manufacturer price promotions. This study assessed the use of price-related promotions among current electronic vapor product users.


    Data from the 2015 and 2016 Summer Styles, an Internet survey of U.S. adults aged ≥18 years, were analyzed in 2017. Current electronic vapor product users (n=300) were those who reported past 30-day electronic vapor product use. Price-related promotion use was defined as reported use of coupons, rebates, discount codes, or other special price-related promotions when purchasing electronic vapor products (e.g., electronic cigarettes [e-cigarettes], electronic hookah [e-hookah], or vape pens). Associations between price-related promotion use and sex, age, race/ethnicity, educational attainment, U.S. region, cigarette smoking status, electronic vapor product use frequency, place electronic vapor products were obtained, and survey year were assessed using multivariable logistic regression.


    Among current electronic vapor product users, 15.0% reported using price-related promotions. The adjusted odds of using price-related promotions was significantly higher among respondents who obtained electronic vapor products from a gas station, grocery or drug store, or the Internet (AOR=2.65, 95% CI=1.22, 5.74) versus anywhere else (i.e., mall kiosks, vape shop, friends/family) and among those who used electronic vapor products ≥15 days in the past 30 days (AOR=2.57, 95% CI=1.18, 5.56) versus ≤14 days.


    Nearly one in seven current U.S. adult electronic vapor product users reported using price promotions during 2015–2016, and variations in price promotion use existed by electronic vapor product use frequency and where electronic vapor products were obtained. Continued monitoring of the use of price-related promotions could help inform public health policy, planning, and practice.

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