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i know : raising the volume of young African-American voices in the fight against HIV
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March 2010
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Series: Act against AIDS
[PDF-981.55 KB]
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Description:“i know” is a new CDC-sponsored social media effort designed to encourage young African-Americans aged 18 to 24 to talk openly and often about HIV, both online and off. “i know” features a video and radio public service announcement (PSA) starring actor Jamie Foxx, as well as video messages from supporting celebrities and advocates, including recording artist Ludacris and HIV advocate Marvelyn Brown. The effort uses Facebook, Twitter, a new Web site, and text messages to disseminate the facts about HIV widely and promote dialogue about the disease among this hard-hit population.
By supporting frank conversations through social media, “i know” creates an opportunity for young people to talk directly with each other about how to prevent HIV and about the tough issues that fuel the spread of this disease. It also gives them the tools to stay safe, stay informed, and become part of the solution. “i know” is part of CDC’s Act Against AIDS, a national communication campaign launched last year by the White House and the Department of Health and Human Services, to combat complacency about the HIV/AIDS crisis in the United States and raise awareness of HIV among communities at risk, including African-American communities.
iknowFactSheet-FINAL508c.pdf
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