Details:

Alternative Title:
Nicotine Tob Res
Personal Author:
Wang, Teresa W. ; Falvey, Kyle ; Gammon, Doris G. ; Loomis, Brett R. ; Kuiper, Nicole M. ; ... More +
Wang, Teresa W. ; Falvey, Kyle ; Gammon, Doris G. ; Loomis, Brett R. ; Kuiper, Nicole M. ; Rogers, Todd ; King, Brian A. Less -
Description:
Introduction

Tobacco manufacturers continue to implement a range of pricing strategies to increase the affordability and consumption of tobacco products. To demonstrate the extent of retail- and brand-level price discounts at the point of sale, this study assessed national sales trends in price-discounted cigarettes, large cigars, little cigars, and cigarillos.

Methods

Retail scanner data for tobacco product sales were obtained for convenience stores (C-store) and all-other-outlets-combined (AOC) from September 25, 2011, to January 9, 2016. The proportion of price-discounted sales, average nondiscounted unit price, and average discounted unit price were examined by product category and brand. JoinPoint regression was used to assess average monthly percentage change.

Results

Overall, price-discounted sales accounted for 11.3% of cigarette, 3.4% of large cigar, 4.1% of little cigar, and 3.9% of cigarillo sales. The average difference between nondiscounted and discounted prices was 25.5% (C-store) and 36.7% (AOC) for cigarettes; 11.0% (C-store) and 11.2% (AOC) for large cigars; 19.2% (C-store) and 9.6% (AOC) for little cigars; and 5.3% (C-store) and 14.7% (AOC) for cigarillos. Furthermore, price-discounted sales of top-selling tobacco brands comprised up to 36% of cigarette, 7.4% of large cigar, 7.7% of little cigar, and 4.2% of cigarillo unit sales.

Conclusions

These findings highlight the use of price discounts by tobacco manufacturers to reduce the cost of cigarettes, large cigars, little cigars, and cigarillos to consumers. These sales patterns underscore the importance of sustained efforts to implement evidence-based strategies to increase prices and reduce availability and consumption of combustible tobacco in the United States.

Implications

This study highlights the prevalence and provides a baseline of price-discounted cigarettes, large cigars, little cigars, and cigarillos. Surveillance of tobacco sales data, including state-level trends and additional product types, is critical for informing approaches to reduce tobacco consumption. These approaches include countering tobacco product price-discounting practices and raising and maintaining a high sales price for all tobacco products. The implementation of evidence-based population-level interventions, together with local, state, and federal regulation of tobacco products, could prevent tobacco initiation, increase tobacco cessation, and reduce overall tobacco use among US youth and adults.


Subjects:
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Adolescent Adult Article Commerce Female Humans Male Marketing Smoking Tobacco Products Tobacco Use Young Adult
Source:
Nicotine Tob Res. 20(11):1401-1406
Pubmed ID:
29253226
Pubmed Central ID:
PMC6003832
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:1c35500e3cfa14b75000f160d01dfb9245968d38e4b1f44be0e2a7522558f748
Download URL:
https://stacks.cdc.gov/view/cdc/56049/cdc_56049_DS1.pdf
File Type:

Supporting Files

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