Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
Heaton, Brenda ; Gebel, Christina ; Crawford, Andrew ; Barker, Judith C. ; Henshaw, Michelle ; ... More +
Heaton, Brenda ; Gebel, Christina ; Crawford, Andrew ; Barker, Judith C. ; Henshaw, Michelle ; Garcia, Raul I. ; Riedy, Christine ; Wimsatt, Maureen A. Less -
Description:
Introduction

We conducted a qualitative analysis to evaluate the acceptability of using storytelling as a way to communicate oral health messages regarding early childhood caries (ECC) prevention in the American Indian and Alaska Native (AIAN) population.

Methods

A traditional story was developed and pilot tested among AIAN mothers residing in 3 tribal locations in northern California. Evaluations of the story content and acceptability followed a multistep process consisting of initial feedback from 4 key informants, a focus group of 7 AIAN mothers, and feedback from the Community Advisory Board. Upon story approval, 9 additional focus group sessions (N = 53 participants) were held with AIAN mothers following an oral telling of the story.

Results

Participants reported that the story was culturally appropriate and used relatable characters. Messages about oral health were considered to be valuable. Concerns arose about the oral-only delivery of the story, story content, length, story messages that conflicted with normative community values, and the intent to target audiences. Feedback by focus group participants raised some doubts about the relevance and frequency of storytelling in AIAN communities today.

Conclusion

AIAN communities value the need for oral health messaging for community members. However, the acceptability of storytelling as a method for the messaging raises concerns, because the influence of modern technology and digital communications may weaken the acceptability of the oral tradition. Careful attention must be made to the delivery mode, content, and targeting with continual iterative feedback from community members to make these messages engaging, appropriate, relatable, and inclusive.


Subjects:
[+]
Adult Alaska Natives Child Communication Dental Caries Female Focus Groups Humans Indians, North American Oral Health Pilot Projects
Source:
Prev Chronic Dis. 15.
Pubmed ID:
29806581
Pubmed Central ID:
PMC5985855
Document Type:
Journal Article
Place as Subject:
California
Location:
North America
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:36d84be0237a4545783425289bd72ad9c5c1f442f49269a638c7b919f1cd7fef
Download URL:
https://stacks.cdc.gov/view/cdc/56012/cdc_56012_DS1.pdf
File Type:

Supporting Files

• 	17_0305Appendix.pdf	pdf
  	PCD-15-E63.nxml	xml

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