Exposure to Electronic Cigarette Advertising Among Middle and High School Students — United States, 2014–2016

Details

• Journal Article:
  Morbidity and Mortality Weekly Report (MMWR)
• Personal Author:
  Marynak, Kristy ; Gentzke, Andrea S. ; Wang, Teresa W. ; Neff, Linda ; King, Brian A.
• Description:
  Electronic cigarettes (e-cigarettes) are the most commonly used tobacco product among U.S. middle and high school students (1). Exposure to e-cigarette advertisements is associated with higher odds of current e-cigarette use among middle and high school students (2-4). To assess patterns of self-reported exposure to four e-cigarette advertising sources (retail stores, the Internet, television, and newspapers and magazines), CDC analyzed data from the 2014, 2015, and 2016 National Youth Tobacco Surveys (NYTSs). Overall, exposure to e-cigarette advertising from at least one source increased each year during 2014-2016 (2014: 68.9%, 18.3 million; 2015: 73.0%, 19.2 million; 2016: 78.2%, 20.5 million). In 2016, exposure was highest for retail stores (68.0%), followed by the Internet (40.6%), television (37.7%), and newspapers and magazines (23.9%). During 2014-2016, youth exposure to e-cigarette advertising increased for retail stores (54.8% to 68.0%), decreased for newspapers and magazines (30.4% to 23.9%), and did not significantly change for the Internet or television. A comprehensive strategy to prevent and reduce youth use of e-cigarettes and other tobacco products includes efforts to reduce youth exposure to e-cigarette advertising from a range of sources, including retail stores, television, the Internet, and print media such as newspapers and magazines (5).
• Subjects:
  Adolescent Advertising As Topic Child Electronic Nicotine Delivery Systems Female Full Report Humans Male Schools Students Surveys And Questionnaires

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• Source:
  MMWR Morbidity Mortal Weekly Rep. 67(10):294-299.
• Series:
  Weekly Report: Morbidity and Mortality Weekly Report (MMWR)
• DOI:
  http://dx.doi.org/10.15585/mmwr.mm6710a3
• ISSN:
  0149-2195 (print) ; 1545-861X (digital)
• Pubmed ID:
  29543786
• Pubmed Central ID:
  PMC5857199
• Document Type:
  Journal Article
• Place as Subject:
  United States
• Pages in Document:
  6 pdf pages
• Volume:
  67
• Issue:
  10
• Collection(s):
  Morbidity and Mortality Weekly Report (MMWR)
• Main Document Checksum:
  urn:sha-512:4e2911e7f260ead9c50a6cc9b05de2fa9de9beb20d187775144fe228f7c98cefeb0dcc1a0d4b9330292e5eb0dd5f9abee6120a49b787ea387ed9c1ce4bb275a9
• Download URL:
  https://stacks.cdc.gov/view/cdc/53451/cdc_53451_DS1.pdf
• File Type:
  [PDF - 154.68 KB ]