Welcome to CDC stacks |
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
Clear All Simple Search
Advanced Search
Communicable Disease Center Wellbee employee car decal
  • Published Date:
  • Series:
  • Language:
Filetype[JPEG-140.62 KB]

Communicable Disease Center Wellbee employee car decal
  • Personal Author:
  • Description:
    More than 50 years ago, when CDC was still the Communicable Disease Center, Public Information Officer George M. Stenhouse wanted to develop a public health symbol that could be used by all state and local public health agencies in the U.S.. In response, staff artist Harold M. Walker, who had previously worked as an animator in Hollywood on cartoons such as “Felix the Cat,” took to his drawing board to design Wellbee, a cartoon character that exemplified “wellbeing.” Wellbee was first introduced to the public on March 11, 1962, in The Atlanta Journal-Constitution newspaper. According to a March 9, 1962 press release, Wellbee is “a pleasant-faced, bright–eyed, happy cartoon character, who is the personification of good health.” CDC designed a comprehensive marketing campaign that used newspapers, posters, leaflets, radio and television, as well as personal appearances at public health events. Wellbee’s first assignment was to help promote Sabin type II oral polio vaccine in Atlanta and across the United States, from Massachusetts to Hawaii and Alaska. On CDC campuses, a Wellbee decal was placed on employee windshields to help identify cars in the parking lot.
  • Document Type:
  • Main Document Checksum:
  • Supporting Files:
    No Additional Files
No Related Documents.
You May Also Like: