Details:

Alternative Title:
BMJ Open
Personal Author:
England, Lucinda ; Tong, Van T ; Rockhill, Karilynn ; Hsia, Jason ; McAfee, Tim ; ... More +
England, Lucinda ; Tong, Van T ; Rockhill, Karilynn ; Hsia, Jason ; McAfee, Tim ; Patel, Deesha ; Rupp, Katelin ; Conrey, Elizabeth J ; Valdivieso, Claudia ; Davis, Kevin C Less -
Description:
Objectives

In 2012, theCenters for Disease Control and Prevention initiated a national anti-smoking campaign, Tips from Former Smokers (Tips). As a result of the campaign, quit attempts among smokers increased in the general population by 3.7 percentage points. In the current study, we assessed the effects of Tips on smoking cessation in pregnant women.

Methods

We used 2009–2013 certificates of live births in three US states: Indiana, Kentucky and Ohio. Smoking cessation by the third trimester of pregnancy was examined among women who smoked in the 3 months prepregnancy. Campaign exposure was defined as overlap between the airing of Tips 2012 (March 19–June 10) and the prepregnancy and pregnancy periods. Women who delivered before Tips 2012 were not exposed. Adjusted logistic regression was used to determine whether exposure to Tips was independently associated with smoking cessation.

Results

Cessation rates were stable during 2009–2011 but increased at the time Tips 2012 aired and remained elevated. Overall, 32.9% of unexposed and 34.7% of exposed smokers quit by the third trimester (p<0.001). Exposure to Tips 2012 was associated with increased cessation (adjusted OR: 1.07, 95% CI 1.05 to 1.10).

Conclusions

Exposure to a national anti-smoking campaign for a general audience was associated with smoking cessation in pregnant women.


Subject:
[+]
Adolescent
Adult
Female
Government Programs
Health Promotion
Humans
Logistic Models
Mass Media
Multivariate Analysis
Pregnancy
Pregnant Women
Smoking
Smoking Cessation
Young Adult

Source:
BMJ Open. 2017; 7(12).
Pubmed ID:
29259054
Pubmed Central ID:
PMC5778314
Document Type:
Journal Article
Place as Subject:
Indiana ; Kentucky ; Ohio
Indiana ; Kentucky ; Ohio Less -
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:24ed16edf3ffb1e953a607644c69a482542e9199247c6e5c56ef1336cd62385e
File Type:

Supporting Files

• 	bmjopen-2017-016826.draft_revisions.pdf	pdf
  	bmjopen-2017-016826.nxml	xml
  	bmjopen-2017-016826.reviewer_comments.pdf	pdf
  	bmjopen-2017-016826f01.gif	gif
  	bmjopen-2017-016826f01.jpg	jpeg
  	bmjopen-2017-016826f02.gif	gif
  	bmjopen-2017-016826f02.jpg	jpeg

More +