Direct Marketing Promotion and Electronic Cigarette Use Among US Adults, National Adult Tobacco Survey, 2013–2014

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Dai, Hongying ; Hao, Jianqiang
• Description:
  Introduction
  
  The use of electronic cigarettes (e-cigarettes) among US adults has increased since 2007. The objective of this study was to investigate the prevalence of direct marketing promotion of e-cigarettes and its association with e-cigarette use among US adults.
  
  Methods
  
  We used using data from the 2013–2014 National Adult Tobacco Survey (NATS) to estimate prevalence of e-cigarette promotions received by mail or email. Multinomial logistic regression was used to examine the associations between e-cigarette promotions and the prevalence and frequency of e-cigarette use among US adults.
  
  Results
  
  In the 2013–2014 survey period, 7.1% of adults (about 16.0 million) reported receiving mail or email e-cigarette promotions in the previous 6 months; 3.2% received mail promotions, and 5.1% received email promotions. A higher prevalence of promotions was found among men versus women, adults aged under 65 years versus those older, current e-cigarette users, current smokers, and people with no smoking restriction rules in their homes or vehicles. In the multivariable analysis, receiving mail or email e-cigarette promotions was associated with higher odds of being current e-cigarette users (adjusted odds ratio [aOR] = 2.0; P < .001) than being noncurrent e-cigarette users. Receiving promotions was also associated with higher odds of using e-cigarettes some days (aOR = 1.6; P = .006) or every day (aOR = 1.7; P = .008) than using e-cigarettes rarely.
  
  Conclusion
  
  Receipt of e-cigarette direct marketing promotions was prevalent among US adults. Receiving e-cigarette promotions was associated with increased odds of both prevalence and frequency of e-cigarette use. Future longitudinal studies are needed to measure causal effects of e-cigarette promotions on e-cigarette use among adults.
  
  
• Subjects:
  Adult Advertising As Topic Electronic Mail Electronic Nicotine Delivery Systems Female Humans Male Postal Service Smoking/epidemiology
• Source:
  Prev Chronic Dis. 14.
• DOI:
  http://dx.doi.org/10.5888/pcd14.170073
• ISSN:
  1545-1151
• Pubmed ID:
  28934079
• Pubmed Central ID:
  PMC5609497
• Document Type:
  Journal Article
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  14
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:b689e1e58bc398815f73def1a65c6861ce1a11d9fc42fdeb3bcec7d87cba7328e1d86baea0b2c827021c93163f2f5a43d7dec89b5f9d0a3638b4e2f79cebbb41
• Download URL:
  https://stacks.cdc.gov/view/cdc/49072/cdc_49072_DS1.pdf
• File Type:
  [PDF - 400.41 KB ]