A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015–2016

DeWitt, Emily; McGladrey, Margaret; Liu, Emily; Peritore, Nicole; Webber, Kelly; Butterworth, Brooke; Vail, Ann; Gustafson, Alison

doi:10.5888/pcd14.170010

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A Community-Based Marketing Campaign at Farmers Markets to Encourage Fruit and Vegetable Purchases in Rural Counties With High Rates of Obesity, Kentucky, 2015–2016

Published Date:

Aug 31 2017

Publisher's site:

http://dx.doi.org/10.5888/pcd14.170010 New Site Icon

Source:

Prev Chronic Dis. 14.

[PDF-196.61 KB]

Details:

Alternative Title:

Prev Chronic Dis

Personal Author:

DeWitt, Emily ; McGladrey, Margaret ; Liu, Emily ; Peritore, Nicole ; Webber, Kelly ; ... More ▼

Description:

Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an effective way to improve fruit and vegetable purchases in rural communities.

Subject:

[+]

Pubmed ID:

28858607

Pubmed Central ID:

PMC5580727

Document Type:

Journal Article

Funding:

U58 DP005483/DP/NCCDPHP CDC HHS/United States

Collection(s):

Preventing Chronic Disease

Main Document Checksum:

[+]

Supporting Files:

PCD-14-E72.nxml

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