Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd14.170010
Personal Author:
DeWitt, Emily; McGladrey, Margaret; Liu, Emily; Peritore, Nicole; Webber, Kelly; ... More +
DeWitt, Emily; McGladrey, Margaret; Liu, Emily; Peritore, Nicole; Webber, Kelly; Butterworth, Brooke; Vail, Ann; Gustafson, Alison; Less -
Description:
Availability of farmers markets may increase fruit and vegetable consumption among rural residents of the United States. We conducted a community-based marketing campaign, Plate it Up Kentucky Proud (PIUKP), in 6 rural communities over 2 years to determine the association between exposure to the campaign and fruit and vegetable purchases, adjusted for Supplemental Nutrition Assistance Program recipient status. Logistic regression was used to examine the odds of the PIUKP campaign influencing purchases. Awareness of the PIUKP marketing campaign was significantly associated with a willingness to prepare fruits and vegetables at home. Using marketing strategies at farmers markets may be an effective way to improve fruit and vegetable purchases in rural communities.
Subject:
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Brief

Source:
Prev Chronic Dis. 14.;
Pubmed ID:
28858607
Pubmed Central ID:
PMC5580727
Document Type:
Journal Article;
Funding:
U58 DP005483/DP/NCCDPHP CDC HHS/United States;
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:3ef2f8c30bdd631c3028131e53ff92ef307270bf5a240838b73de6f19fbf5f3e
File Type:

Supporting Files

• PCD-14-E72.nxml

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