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Media toolkit : National HIV Testing Day, June 27
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  • Description:
    Introduction: History; Why Have a National HIV Testing Day Event?; Who is Affected?; Why Don't People Get Tested? -- How to: Design Messages for Your Audience; Work with the Media; Reach Your Audience Through Television; Reach Your Audience Through Radio; Reach Your Audience Through Print Publication; -- Sample Communication Products: Press Release; Media Advisory; Radio PSAs; Newsletter Article; Letter to the Editor; Activities – Appendix: Messages that Work Across All Target Audiences.

    June 27'h is National HIV Testing Day. This national public awareness campaign is designed to encourage more people to assess their risk of HIV infection, take the test to determine their sero-status, learn their test results, and if positive, to get treatment.

    This media toolkit is supplied to assist you in getting media coverage for this important issue and your local activities. It provides tips, samples of successful and innovative strategies and event ideas that have worked for others, as well as how-to descriptions to help you carry out your activities.

    National HIV Testing Day was developed by the National Association of People With AIDS (NAPWA) in 1995 to provide a focal point for testing promotion activities nationally. NAPWA created the campaign in response to a growing number of new HIV infections among specific populations in the United States and a widespread ambivalence among many Americans about the value of knowing their HIV sero-status. The campaign sends a signal from people living with HIV and AIDS that there are strong reasons for people at risk for HIV infection to learn their sero-status early and take charge of their health and future.

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