Encouraging People Living With HIV to Get in Care. Stay in Care. Live Well. In September 2014, the Centers for Disease Control and Prevention (CDC) unveiled HIV Treatment Works (www.cdc.gov/HIVTreatmentWorks), a national communication campaign with the goal of encouraging people living with HIV to get in care, start taking HIV medications, remain in care, and adhere to treatment. This integrated social marketing campaign, part of CDC’s Act Against AIDS initiative (www.cdc.gov/actagainstaids), features people from across the United States who are living with HIV talking about how sticking with treatment helps them stay healthy; protect others; do what they love; and live a longer, healthier life. This campaign also focuses on how individuals have had to overcome barriers to get in care and stay on treatment. Campaign concepts and messages reflect input from more than 100 men and women from across the country who are living with HIV. HIV Treatment Works provides access to information and resources to help increase the proportion of people living with HIV who enter and remain in care. Ensuring that people living with HIV are successfully treated is critical to improving their overall health and reducing the risk of transmitting HIV to their partners. hivtw_campaign_backgrounder.pdf

Stephen B. Thacker CDC Library collection