Details:

Alternative Title:
J Community Health
Publisher's site:
http://dx.doi.org/10.1007/s10900-014-9825-y
Personal Author:
Momin, Behnoosh ; Neri, Antonio ; McCausland, Kristen ; Duke, Jennifer ; Hansen, Heather ; ... More +
Momin, Behnoosh ; Neri, Antonio ; McCausland, Kristen ; Duke, Jennifer ; Hansen, Heather ; Kahende, Jennifer ; Zhang, Lei ; Stewart, Sherri L. Less -
Description:
Introduction

An estimated 43.5 million American adults currently smoke cigarettes. Well-designed tobacco education campaigns with adequate reach increase cessation and reduce tobacco use. Smokers report great interest in quitting but few use effective treatments including quitlines. This review examined traditional (TV, radio, print ads) versus innovative tobacco cessation (internet, social media) promotions for quitline services.

Methods

Between November 2011 and January 2012, searches were conducted on EBSCO, PubMed, Wilson, OCLC, CQ Press, Google Scholar, Gale, LexisNexis, and JSTOR.

Results

Existing literature shows that the amount of radio and print advertising, and promotion of free cessation medications increases quitline (QL) call volume. Television advertising volume seems to be the best predictor of QL service awareness. Much of the literature on Internet advertising compares the characteristics of participants recruited for studies through various channels. The majority of the papers indicated that Internet-recruited participants were younger; this was the only demographic characteristic with high agreement across studies.

Conclusions

Traditional media was only studied within mass media campaigns with TV ads having a consistent impact on increasing calls to quitlines, therefore, it is hard to distinguish the impact of traditional media as an independent QL promotion intervention. With innovative media, while many QL services have a presence on social media sites, there is no literature on evaluating the effectiveness of these channels for quitline promotion.


Subject:
[+]
Adult
Advertising As Topic
Consumer Health Information
Databases, Bibliographic
Health Promotion
Hotlines
Humans
Internet
Marketing Of Health Services
Mass Media
Organizational Innovation
Smoking
Smoking Cessation
Social Media

Source:
J Community Health. 39(4):800-809.
Pubmed ID:
24515948
Pubmed Central ID:
PMC5322279
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:7677a7a5d94fb7adf6b5413a23f52d2991c53f645c7ac953afd276db7df95f7d
File Type:

Supporting Files

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