Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd13.150442
Personal Author:
Woodruff, Rebecca C. ; Coleman, Anne-Marie ; Hermstad, April K. ; Honeycutt, Sally ; Munoz, Jennifer ; ... More +
Woodruff, Rebecca C. ; Coleman, Anne-Marie ; Hermstad, April K. ; Honeycutt, Sally ; Munoz, Jennifer ; Loh, Lorna ; Brown, Agnes F. ; Shipley, Rebecca ; Kegler, Michelle C. Less -
Description:
Background

Ecological models of health suggest that to effectively prevent chronic disease, community food environments must support healthy eating behaviors. However, disparities in access to healthy foods persist in the United States.

Community Context

The Farm Fresh Market (FFM) was a fruit and vegetable market that sold low-cost fresh produce in Cobb County, Georgia in 2014.

Methods

This case study describes the development of the FFM through a community engagement process and presents evaluation results from the project’s pilot implementation. Community engagement strategies included forming a community advisory board, conducting a needs assessment, and contracting with a community-based organization to implement the FFM.

Outcome

In the pilot year, the FFM served an average of 28.7 customers and generated an average of $140.20 in produce sales per market day. Most returning customers lived in the local community and reported a range of socioeconomic backgrounds. Most returning customers strongly agreed that the FFM made it easier (69.0%) and less expensive (79.0%) for them to buy fresh fruits and vegetables, reported that they ate more vegetables (65.0%) and fruit (55.0%) as a result of the FFM, and reported that they were very satisfied with the FFM overall (92.0%).

Interpretation

Results from this community case study underscore the importance of engaging communities in the development of community food environment interventions. Results also suggest that the FFM initiative was a feasible and acceptable way to respond to the community-identified public health priority of increasing access to healthy foods.


Subject:
[+]
Agriculture
Community Case Study
Food Supply
Fruit
Health Behavior
Health Promotion
Humans
Residence Characteristics
Vegetables

Source:
Prev Chronic Dis. 13.
Pubmed ID:
26963860
Pubmed Central ID:
PMC5147014
Document Type:
Journal Article
Funding:
5U58DP003731-03/DP/NCCDPHP CDC HHS/United States
Place as Subject:
Georgia
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:a49f093ec0b4eacc639970f3bb4130f290eba9606f25ee151db5e43fe0833206
File Type:

Supporting Files

• PCD-13-E36.nxml

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