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CDC's Tips from Former Smokers Campaign : 2016 Tips Campaign overview
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    In March 2012, the Centers for Disease Control and Prevention (CDC) launched the first-ever federally-funded paid national tobacco education campaign—Tips From Former SmokersTM (TipsTM). The Tips campaign profiles real people—not actors—who are living with serious long-term health effects from smoking and secondhand smoke exposure. Since its launch, the campaign ads have featured people living with stomas, heart attacks, amputations, and other serious health conditions. Their stories send a powerful message: Quit smoking now—or better yet, don’t start. tips-campaign-overview-2016.pdf
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