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CDC goes mobile to help eradicate HIV/AIDS
  • Published Date:
    6/30/10
  • Language:
    English
Filetype[PDF - 401.08 KB]


Details:
  • Corporate Authors:
    National Center for Health Marketing (U.S.)
  • Series:
    Health marketing for better health
  • Description:
    In its ongoing efforts to address the domestic and global HIV/AIDS crisis, CDC works with and provides leadership to community, state, national, and international partners in surveillance, research, prevention, and evaluation activities. Tracking HIV trends is challenging and depends on several factors, such as how often people are tested, when during the course of their infection they are tested, whether and how test results are reported to health departments, and how case reports are shared with CDC. Among the one million Americans currently living with HIV, CDC estimates that nearly one-fifth are unaware that they are infected with the virus.

    To raise awareness about HIV/AIDS, December 1 was established as World Aids Day. Public health organizations around the world recognize the day and encourage people to get tested. In 2007, to observe World AIDS Day and to reach some of the 240 million mobile phone users within the United States, CDC collaborated with AIDS.gov, the Kaiser Family Foundation, and the CDC National Prevention Information Network to develop a mobile phone-based HIV test locator. The mobile KnowIt Campaign allowed users to send their zip codes via text message to the KnowIt contact number (566948) and, within seconds, receive a text message that identified an HIV testing site near them. Users could also access the online testing database at hivtest.org to find testing centers.

    Publication date from document properties.

    hmmreport2008_15.pdf

  • Supporting Files:
    No Additional Files