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Description:Doing It is the new national bilingual HIV testing campaign within the Act Against AIDS portfolio that encourages all adults to get tested for HIV. Doing It emphasizes the importance of testing for all people ages 18 to 64. HIV testing is the first vital step that links persons living with HIV to medical care and treatment that can prolong their lives and prevent transmission to others. In addition to encouraging testing for all Americans, the campaign focuses on populations who are most at risk for HIV in the United States.
Launched in December 2015, campaign advertisements feature a diverse group of participants, community leaders and celebrities, and highlight people from a spectrum of communities, including gay, bisexual, heterosexual, African American, Latino, white, youth, men, women, and transgender people. The campaign is being promoted through national online, print and broadcast advertisements, gay Pride events, social media, and community engagement. Overall, the campaign emphasizes that HIV testing is a normal and routine part of life.
Doing It is the latest campaign in CDC’s Act Against AIDS national communications initiative, designed to combat complacency about HIV and AIDS in the United States. The campaign helps advance the goals of the National HIV/AIDS Strategy, updated to 2020, which calls for reducing new infections, reducing stigma and discrimination against people living with HIV, and educating Americans about the threat of HIV and how to prevent it.
doing-it-backgrounder-508.pdf
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