National HIV Testing Day Twitter Town Hall final report
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National HIV Testing Day Twitter Town Hall final report
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    The National Association of People with AIDS (NAPWA) has led National HIV Testing Day (NHTD) since it began in 1995. CDC works with NAPWA to ensure this day contributes to the normalization and routinization of HIV testing and supports an overall HIV prevention strategy. To help continue the success of NHTD, and to build momentum both off- and online, CDC’s National Prevention Information Network (NPIN) suggested that we could do an even better job to increase participation and to reach partners where they are by adding a social media component in 2010 activities. An analysis of NPIN’s Twitter followership and a review of AIDS service organizations and health departments on Twitter indicated that this social network was a venue where HIV/AIDS information was regularly being exchanged. The seed of an idea to have a Twitter chat on an HIV/AIDS topic grew after the Red Pump Project’s successful Twitter Town Hall in March 2010. Through much discussion among NPIN, CDC, NAPWA, and partners and hours of planning, the seed blossomed into a Town Hall on NHTD events held on June 3, 2010, from 3:00 p.m. to 4:30 p.m. EDT. The event brought CDC leaders and staff, federal and national partners, state and local health departments, community-based organizations (CBOs), individuals, and media together in a fast-paced and lively conversation whose impact is still being realized. This report describes the planning, logistics, and evaluation of the Twitter Town Hall. twitter_town_hall_report_final_508.pdf
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