Details:

Alternative Title:
Prev Chronic Dis
Personal Author:
McDonnell, Sharon; Bryant, Carol; Harris, Jeff; Hannon, Peggy A.; Campbell, Marci Kramish; ... More +
McDonnell, Sharon; Bryant, Carol; Harris, Jeff; Hannon, Peggy A.; Campbell, Marci Kramish; Lobb, Ano; Cross, Jeffrey L.; Gray, Barbara; Less -
Description:
Objective We sought to convey lessons learned by the Centers for Disease Control and Prevention's (CDC's) Prevention Research Centers (PRCs) about the value and challenges of private-sector alliances resulting in innovative health promotion strategies. Several PRCs based in a variety of workplace and community settings contributed. Methods We conducted interviews with principal investigators, a literature review, and a review of case studies of private-sector alliances in a microbusiness model, a macrobusiness model, and as multiparty partnerships supporting public health research, implementation, and human resource services. Results Private-sector alliances provide many advantages, particularly access to specialized skills generally beyond the expertise of public health entities. These skills include manufacturing, distribution, marketing, business planning, and development. Alliances also allow ready access to employee populations. Public health entities can offer private-sector partners funding opportunities through special grants, data gathering and analysis skills, and enhanced project credibility and trust. Challenges to successful partnerships include time and resource availability and negotiating the cultural divide between public health and the private sector. Critical to success are knowledge of organizational culture, values, mission, currency, and methods of operation; an understanding of and ability to articulate the benefits of the alliance for each partner; and the ability and time to respond to unexpected changes and opportunities. Conclusion Private-public health alliances are challenging, and developing them takes time and resources, but aspects of these alliances can capitalize on partners' strengths, counteract weaknesses, and build collaborations that produce better outcomes than otherwise possible. Private partners may be necessary for program initiation or success. CDC guidelines and support materials may help nurture these alliances.
Subject:
[+]
Chronic Disease
Essay
Female
Humans
Occupational Health
Poverty
Public-Private Sector Partnerships
Public Health Administration
Women

Source:
Prev Chronic Dis. 6(2).;
Pubmed ID:
19289012
Pubmed Central ID:
PMC2687875
Document Type:
Journal Article;
Funding:
U48-DP-00005/DP/NCCDPHP CDC HHS/United States; U48-DP-000050/DP/NCCDPHP CDC HHS/United States; U48-DP-000062/DP/NCCDPHP CDC HHS/United States;
U48-DP-00005/DP/NCCDPHP CDC HHS/United States; U48-DP-000050/DP/NCCDPHP CDC HHS/United States; U48-DP-000062/DP/NCCDPHP CDC HHS/United States; Less -
Place as Subject:
United States;
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:0adc09e3b4dad044e86ecc2be474009f41276b8c89904e4255896eb252d0fead
File Type:

Supporting Files

• 	license.txt	txt
  	PCD62A69.nxml	txt
  	PCD62A69s01.gif	gif
  	PCD62A69s01.jpg	jpeg
  	PCD62A69s02.gif	gif
  	PCD62A69s02.jpg	jpeg

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