Voluntary medical male circumcision (VMMC) demand creation toolkit
Corporate Authors:RTI International. ; Population Services International. ; U.S. President's Emergency Plan for AIDS Relief. ; ... More ▼
Description:This toolkit provides implementing partners and organizations with the guidance and tools needed to conduct communication and outreach activities that drive demand for voluntary medical male circumcision (VMMC). The toolkit is a practical resource that enables users to create community-specific communication campaigns quickly and easily that uphold national, international, and donor-driven standards for quality, content, and sensitivity.
The strategy for demand creation outlined in this toolkit addresses three broad audience groups:
• Married and unmarried males aged 15 to 49 years at risk of acquiring HIV infection through heterosexual (vaginal) intercourse
• Married and unmarried females aged 15 to 49 years, including the sexual partners of males aged 15 to 49, who can influence males’ decisions about VMMC
• Key influencers, such as male peers, community leaders, spiritual leaders, celebrities, or others at the community, regional, and/or national levels, who can encourage males to consider VMMC
The Voluntary Medical Male Circumcision (VMMC) Demand Creation Toolkit was developed by RTI International and Population Services International (PSI) with substantial content and editing input from the Centers for Disease Control and Prevention, HIV Prevention Branch, Health Communication Office, within the Division of Global HIV/AIDS.
This research has been supported by the President’s Emergency Plan for AIDS Relief (PEPFAR) through the Centers for Disease Control and Prevention (CDC) under the terms of the Cooperative Agreement Number 200-2010-35772.
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