Zika crisis and emergency risk communication (CERC) discussion : clear communication techniques

Details

• Alternative Title:
  CERC, Zika, and uncertainty
• Personal Author:
  Baur, Cynthia
• Corporate Authors:
  Centers for Disease Control and Prevention (U.S). Office for Public Health Preparedness and Response.
• Description:
  Communicating clearly to help audiences understand and act on messages is a core health communication principle. Communicating clearly during a crisis or emergency is even more important when audiences may react emotionally rather than logically and can be too distracted, confused, or overwhelmed to process information about protective actions. We will share key clear communication techniques as they apply to Zika.
  
  zika-cerc-discussion-clear-communication.pdf
  
  
• Subjects:
  Communication Disaster Planning Disease Outbreaks Information Dissemination Mass Media Public Health Administration Public Relations Zika Virus Infection
• Document Type:
  Presentation
• Pages in Document:
  16 unnumbered slides
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:4c63e94232f5971010f9b3cf93f852c9cd3e87d85ff1010252dccaf2e6ea4541
• Download URL:
  https://stacks.cdc.gov/view/cdc/39714/cdc_39714_DS1.pdf
• File Type:
  [PDF - 759.62 KB ]