Evaluation of the National Tips From Former Smokers Campaign: the 2014 Longitudinal Cohort

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Neff, Linda J. ; Patel, Deesha ; Davis, Kevin ; Ridgeway, William ; Shafer, Paul ; Cox, Shanna
• Description:
  Introduction
  
  Since 2012, the Centers for Disease Control and Prevention has aired a national tobacco education campaign to encourage quitting, Tips From Former Smokers (Tips), which consists of graphic antismoking advertisements that feature former cigarette smokers. We evaluated phase 2 of the 2014 campaign by using a nationally representative longitudinal cohort.
  
  Methods
  
  Cigarette smokers who participated in a baseline survey were re-contacted for follow-up (n = 4,248) approximately 4 months later, immediately after the campaign’s conclusion. The primary outcomes were incidence of a quit attempt in the previous 3 months, intention to quit within 30 days, and intention to quit within 6 months during the post campaign period. We used multivariate logistic regression models to estimate the odds of each outcome. We also stratified models by race/ethnicity, education, and mental health status. Post campaign rates of quit attempts, intentions to quit, and sustained quits were also estimated.
  
  Results
  
  Exposure to the campaign was associated with increased odds of a quit attempt in the previous 3 months (OR, 1.17; P = .03) among baseline smokers and intentions to quit within the next 6 months (OR, 1.28; P = .01) among current smokers at follow-up. The Tips campaign was associated with an estimated 1.83 million additional quit attempts, 1.73 million additional smokers intending to quit within 6 months, and 104,000 sustained quits of at least 6 months.
  
  Conclusion
  
  The Tips campaign continued to have a significant impact on cessation-related behaviors, providing further justification for the continued use of tobacco education campaigns to accelerate progress toward the goal of reducing adult smoking in the United States.
  
  
• Subjects:
  Adolescent Adult Female Health Promotion Humans Intention Logistic Models Longitudinal Studies Male Mass Media Middle Aged Multivariate Analysis Original Research Smoking Smoking Cessation Socioeconomic Factors Surveys And Questionnaires Young Adult

  More +
• Source:
  Prev Chronic Dis. 13.
• DOI:
  http://dx.doi.org/10.5888/pcd13.150556
• ISSN:
  1545-1151
• Pubmed ID:
  27010845
• Pubmed Central ID:
  PMC4807436
• Document Type:
  Journal Article
• Name as Subject:
  Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  13
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:2b38eba56f927fb1172846250c5abe315ea07d90f3645d13ff8371b3d3219742fc53c5f0ef75151657620d7ed67119ef96564c9098c6524a09471527c5a48c6f
• Download URL:
  https://stacks.cdc.gov/view/cdc/38803/cdc_38803_DS1.pdf
• File Type:
  [PDF - 357.50 KB ]