Evaluation of the National Tips From Former Smokers Campaign: the 2014 Longitudinal Cohort

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Neff, Linda J. ; Patel, Deesha ; Davis, Kevin ; Ridgeway, William ; Shafer, Paul ; Cox, Shanna
• Description:
  Introduction ; Since 2012, the Centers for Disease Control and Prevention has aired a national tobacco education campaign to encourage quitting, Tips From Former Smokers (Tips), which consists of graphic antismoking advertisements that feature former cigarette smokers. We evaluated phase 2 of the 2014 campaign by using a nationally representative longitudinal cohort. ; Methods ; Cigarette smokers who participated in a baseline survey were re-contacted for follow-up (n = 4,248) approximately 4 months later, immediately after the campaign’s conclusion. The primary outcomes were incidence of a quit attempt in the previous 3 months, intention to quit within 30 days, and intention to quit within 6 months during the post campaign period. We used multivariate logistic regression models to estimate the odds of each outcome. We also stratified models by race/ethnicity, education, and mental health status. Post campaign rates of quit attempts, intentions to quit, and sustained quits were also estimated. ; Results ; Exposure to the campaign was associated with increased odds of a quit attempt in the previous 3 months (OR, 1.17; P = .03) among baseline smokers and intentions to quit within the next 6 months (OR, 1.28; P = .01) among current smokers at follow-up. The Tips campaign was associated with an estimated 1.83 million additional quit attempts, 1.73 million additional smokers intending to quit within 6 months, and 104,000 sustained quits of at least 6 months. ; Conclusion ; The Tips campaign continued to have a significant impact on cessation-related behaviors, providing further justification for the continued use of tobacco education campaigns to accelerate progress toward the goal of reducing adult smoking in the United States.
• Subjects:
  • Original Research
  • Adolescent
  • Adult
  • Female
  • Health Promotion
  • Humans
  • Intention
  • Logistic Models
  • Longitudinal Studies
  • Male
  More +
• Source:
  Prev Chronic Dis. 13.
• DOI:
  http://dx.doi.org/10.5888/pcd13.150556
• ISSN:
  1545-1151
• Pubmed ID:
  27010845
• Pubmed Central ID:
  PMC4807436
• Document Type:
  Journal Article
• Corporate as Subject:
  Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
• Place as Subject:
  United States
• Location:
  North America
• Volume:
  13
• Download URL:
  https://stacks.cdc.gov/view/cdc/38803/cdc_38803_DS1.pdf
• File Type:
  [PDF - 357.50 KB]
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:2b38eba56f927fb1172846250c5abe315ea07d90f3645d13ff8371b3d3219742fc53c5f0ef75151657620d7ed67119ef96564c9098c6524a09471527c5a48c6f