Dissemination as Dialogue: Building Trust and Sharing Research Findings Through Community Engagement

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  McDavitt, Bryce ; Bogart, Laura M. ; Mutchler, Matt G. ; Wagner, Glenn J. ; Green, Harold D. ; Lawrence, Sean Jamar ; Mutepfa, Kieta D. ; Nogg, Kelsey A.
• Description:
  A fundamental feature of community-based participatory research (CBPR) is sharing findings with community members and engaging community partners in the dissemination process. To be truly collaborative, dissemination should involve community members in a two-way dialogue about new research findings. Yet little literature describes how to engage communities in dialogue about research findings, especially with historically marginalized communities where mistrust of researchers may exist because of past or present social injustices. Through a series of interactive community presentations on findings from a longitudinal study, we developed a process for community dissemination that involved several overlapping phases: planning, outreach, content development, interactive presentations, and follow-up. Through this process, we built on existing and new community relationships. Following each interactive presentation, the research team debriefed and reviewed notes to identify lessons learned from the process. Key themes included the importance of creating a flexible dissemination plan, tailoring presentations to each community group, establishing a point person to serve as a community liaison, and continuing dialogue with community members after the presentations. Core strategies for developing trust during dissemination included engaging community members at every step, reserving ample time for discussion during presentations, building rapport by sharing personal experiences, being receptive to and learning from criticism, and implementing input from community members. This process led to a deeper understanding of research findings and ensured that results reached community members who were invested in them.
• Subjects:
  Community-Based Participatory Research Community-Institutional Relations Cooperative Behavior Humans Information Dissemination Longitudinal Studies Trust
• Source:
  Prev Chronic Dis. 13.
• DOI:
  http://dx.doi.org/10.5888/pcd13.150473
• ISSN:
  1545-1151
• Pubmed ID:
  26986541
• Pubmed Central ID:
  PMC4797478
• Document Type:
  Journal Article
• Funding:
  R01 MD006058/MD/NIMHD NIH HHS/United States ; R01 MD003964/MD/NIMHD NIH HHS/United States ; R01MD006058/MD/NIMHD NIH HHS/United States ; R01MD003964/MD/NIMHD NIH HHS/United States ; P30 AI060354/AI/NIAID NIH HHS/United States
• Genre:
  Tools and Techniques
• Volume:
  13
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:67f624ec5d0755af9e384d728794378d0f2648a85d9478a8fda19d57b541d432e1ffa34c8a022acfa80329d246757e1eef9ff1d9c71e890c7344d6d8aad3aac9
• Download URL:
  https://stacks.cdc.gov/view/cdc/38531/cdc_38531_DS1.pdf
• File Type:
  [PDF - 273.33 KB ]