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Reactions to Smoke-free Policies and Messaging Strategies in Support and Opposition: A Comparison of Southerners and Non-Southerners in the US
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Published Date:Nov 2015
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Publisher's site:
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Source:Health Behav Policy Rev. 2(6):408-420.
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[PDF-330.05 KB]
Details:
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Personal Authors:
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Keywords:
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Pubmed ID:26702405
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Pubmed Central ID:PMC4686148
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Description:Objectives
We explored differences in support for smoke-free policies among Southerners versus non-Southerners within a quota-based non-probability sample of adults in the United States.
Methods
In 2013, a cross-sectional online survey was conducted among 2501 adults assessing tobacco use, reactions to personal and public smoke-free policies, and persuasiveness of various message frames regarding smoke-free bar/restaurant policies.
Results
Southerners were no different from non-Southerners in support for most public and private smoke-free policies. The most effective pro-policy messages regarded hospitality, health, and individual rights/responsibilities; the most persuasive anti-policy messages involved individual rights/responsibilities. Compared to non-Southerners, Southerners rated pro-policy messages involving economic impact, religion/morality, and hospitality as more persuasive.
Conclusions
Factors other than public opinion accounting for lagging policy adoption must be explored.
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