Reactions to Smoke-free Policies and Messaging Strategies in Support and Opposition: A Comparison of Southerners and Non-Southerners in the US

Berg, Carla J.; Thrasher, James F.; O’Connor, Jean; Haardörfer, Regine; Kegler, Michelle C.

doi:10.14485/HBPR.2.6.1

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Reactions to Smoke-free Policies and Messaging Strategies in Support and Opposition: A Comparison of Southerners and Non-Southerners in the US

Published Date:

Nov 2015

Publisher's site:

http://dx.doi.org/10.14485/HBPR.2.6.1 New Site Icon

Source:

Health Behav Policy Rev. 2(6):408-420.

[PDF-330.05 KB]

Details:

Personal Authors:

Berg, Carla J. ; Thrasher, James F. ; O’Connor, Jean ; Haardörfer, Regine ; Kegler, Michelle C. ;

Keywords:

[+]

Pubmed ID:

26702405

Pubmed Central ID:

PMC4686148

Description:

Objectives

We explored differences in support for smoke-free policies among Southerners versus non-Southerners within a quota-based non-probability sample of adults in the United States.

Methods

In 2013, a cross-sectional online survey was conducted among 2501 adults assessing tobacco use, reactions to personal and public smoke-free policies, and persuasiveness of various message frames regarding smoke-free bar/restaurant policies.

Results

Southerners were no different from non-Southerners in support for most public and private smoke-free policies. The most effective pro-policy messages regarded hospitality, health, and individual rights/responsibilities; the most persuasive anti-policy messages involved individual rights/responsibilities. Compared to non-Southerners, Southerners rated pro-policy messages involving economic impact, religion/morality, and hospitality as more persuasive.

Conclusions

Factors other than public opinion accounting for lagging policy adoption must be explored.

Document Type:

Journal Article

Collection(s):

CDC Public Access

Funding:

U01 CA154282/CA/NCI NIH HHS/United States
U48 DP001909/DP/NCCDPHP CDC HHS/United States

Supporting Files:

nihms-743732.nxml

application/octet-stream

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