Using Diverse Communication Strategies to Re-Engage Relapsed Tobacco Quitline Users in Treatment, New York State, 2014

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Carlini, Beatriz ; Miles, Lyndsay ; Doyle, Suzanne ; Celestino, Paula ; Koutsky, James
• Description:
  Introduction ; Most smoking cessation programs lack strategies to reach relapsed participants and encourage a new quit attempt. We used a multimodal intervention to encourage past quitline registry participants to recycle into services. ; Methods ; We invited 3,510 past quitline participants back to quitline services, using messages consecutively delivered through Interactive Voice Response (IVR), followed by postcard and email reminders, 2 Short Messaging Services (SMS) texts, and a final cycle of IVR. The primary study outcome was recycling into a new quitline-assisted quit attempt. We used statistical analyses to assess rates and predictors of recycling (socioeconomic, health- and tobacco-related variables) with study participants and compared the study sample with registry participants not selected for the study (comparison group). ; Results ; Quitline services were re-initiated by 12.2% of the intervention sample and 1.9% of the comparison group (z = 6.03, P < .001, effect size of 0.44). Most re-enrollments were done via direct IVR-transfer to the quitline. Predictors of re-enrollment were age (odds ratio OR = 1.45 for every 10 years of age; 95% confidence interval CI, 1.34–1.57), number of years smoking (OR = 1.27; 95% CI, 1.18–1.36), and reporting cancer (OR = 2.32; 95% CI, 1.47–3.68) or chronic obstructive pulmonary disease (OR = 1.55; 95% CI, 1.16–2.10). Living with other smokers was correlated with a lower chance of recycling into treatment (OR = 0.72; 95% CI, 0.57–0.91). ; Conclusion ; Recycling previous quitline participants using a proactive, IVR-based intervention is effective in reinitiating quitline-assisted quit attempts. Older, long-term smokers reporting chronic conditions are more likely than younger smokers to re-engage in quitline support when these methods are used.
• Subjects:
  • Adult
  • Communication
  • Electronic Mail
  • Female
  • Hotlines
  • Humans
  • Logistic Models
  • Male
  • Mass Media
  • Middle Aged
  More +
• Source:
  Prev Chronic Dis. 12.
• DOI:
  http://dx.doi.org/10.5888/pcd12.150191
• ISSN:
  1545-1151
• Pubmed ID:
  26491814
• Pubmed Central ID:
  PMC4617459
• Document Type:
  Journal Article
• Place as Subject:
  New York
• Volume:
  12
• Download URL:
  https://stacks.cdc.gov/view/cdc/35566/cdc_35566_DS1.pdf
• File Type:
  [PDF - 298.20 KB]
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:404e244e90df203954df4ee9d216e21c50f680accffc9f13a15066330b4a7afe9054685e8945e8dcb67da78fe34eba81510ce7983746468148b141ef34e57719