A Content Analysis of Preconception Health Education Materials: Characteristics, Strategies, and Clinical-Behavioral Components

Details

• Alternative Title:
  Am J Health Promot
• Personal Author:
  Levis, Denise M. ; Westbrook, Kyresa
• Description:
  Purpose
  
  Many health organizations and practitioners in the United States promote preconception health (PCH) to consumers. However, summaries and evaluations of PCH promotional activities are limited.
  
  Design
  
  We conducted a content analysis of PCH health education materials collected from local-, state-, national-, and federal-level partners by using an existing database of partners, outreach to maternal and child health organizations, and a snowball sampling technique.
  
  Setting
  
  Not applicable.
  
  Participants
  
  Method
  
  Thirty-two materials were included for analysis, based on inclusion/exclusion criteria. A codebook guided coding of materials’ characteristics (type, authorship, language, cost), use of marketing and behavioral strategies to reach the target population (target audience, message framing, call to action), and inclusion of PCH subject matter (clinical-behavioral components).
  
  Results
  
  The self-assessment of PCH behaviors was the most common material (28%) to appear in the sample. Most materials broadly targeted women, and there was a near-equal distribution in targeting by pregnancy planning status segments (planners and nonplanners). “Practicing PCH benefits the baby’s health” was the most common message frame used. Materials contained a wide range of clinical-behavioral components.
  
  Conclusion
  
  Strategic targeting of subgroups of consumers is an important but overlooked strategy. More research is needed around PCH components, in terms of packaging and increasing motivation, which could guide use and placement of clinical-behavioral components within promotional materials.
  
  
• Subjects:
  Databases, Factual Female Health Promotion Humans Preconception Care Teaching Materials
• Keywords:
  Content Analysis Health Education Materials Health Focus: Preconception Health Manuscript Format: Research Outcome Measure: Other Preconception Health Prevention Research Research Purpose: Descriptive Setting: State/National Strategy: Education Study Design: Content Analysis Target Population Age: Youth, Adults Target Population Circumstances: All Education Levels, All Income Levels, All U.S. Locations, All Races/Ethnicities

  More +
• Source:
  Am J Health Promot. 27(3 0):S36-S42
• Pubmed ID:
  23286661
• Pubmed Central ID:
  PMC4591032
• Document Type:
  Journal Article
• Funding:
  CC999999/ImCDC/Intramural CDC HHSUnited States/
• Place as Subject:
  United States
• Volume:
  27
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:b398b4377cd4703d79bec6e84d46264d68648b7374b40aecaa929d7d687aeceb
• Download URL:
  https://stacks.cdc.gov/view/cdc/34653/cdc_34653_DS1.pdf
• File Type:
  [PDF - 148.90 KB ]