Details:

Alternative Title:
Am J Health Promot
Personal Author:
Levis, Denise M. ; Westbrook, Kyresa
Levis, Denise M. ; Westbrook, Kyresa Less -
Description:
Purpose

Many health organizations and practitioners in the United States promote preconception health (PCH) to consumers. However, summaries and evaluations of PCH promotional activities are limited.

Design

We conducted a content analysis of PCH health education materials collected from local-, state-, national-, and federal-level partners by using an existing database of partners, outreach to maternal and child health organizations, and a snowball sampling technique.

Setting

Not applicable.

Participants

Method

Thirty-two materials were included for analysis, based on inclusion/exclusion criteria. A codebook guided coding of materials’ characteristics (type, authorship, language, cost), use of marketing and behavioral strategies to reach the target population (target audience, message framing, call to action), and inclusion of PCH subject matter (clinical-behavioral components).

Results

The self-assessment of PCH behaviors was the most common material (28%) to appear in the sample. Most materials broadly targeted women, and there was a near-equal distribution in targeting by pregnancy planning status segments (planners and nonplanners). “Practicing PCH benefits the baby’s health” was the most common message frame used. Materials contained a wide range of clinical-behavioral components.

Conclusion

Strategic targeting of subgroups of consumers is an important but overlooked strategy. More research is needed around PCH components, in terms of packaging and increasing motivation, which could guide use and placement of clinical-behavioral components within promotional materials.


Subjects:
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Article Content Analysis Databases, Factual Female Health Education Materials Health Focus: Preconception Health Health Promotion Humans Manuscript Format: Research Outcome Measure: Other Preconception Care Preconception Health Prevention Research Research Purpose: Descriptive Setting: State/national Strategy: Education Study Design: Content Analysis Target Population Age: Youth, Adults Target Population Circumstances: All Education Levels, All Income Levels, All U.S. Locations, All Races/ethnicities Teaching Materials
Source:
Am J Health Promot. 27(3 0):S36-S42
Pubmed ID:
23286661
Pubmed Central ID:
PMC4591032
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Place as Subject:
United States
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:b398b4377cd4703d79bec6e84d46264d68648b7374b40aecaa929d7d687aeceb
Download URL:
https://stacks.cdc.gov/view/cdc/34653/cdc_34653_DS1.pdf
File Type:

Supporting Files

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