Details:

Alternative Title:
Prev Chronic Dis
Publisher's site:
http://dx.doi.org/10.5888/pcd12.150139
Personal Author:
Waters, Erika A. ; McQueen, Amy ; Caburnay, Charlene A. ; Boyum, Sonia ; Sanders Thompson, Vetta L. ; ... More +
Waters, Erika A. ; McQueen, Amy ; Caburnay, Charlene A. ; Boyum, Sonia ; Sanders Thompson, Vetta L. ; Kaphingst, Kimberly A. ; Kreuter, Matthew W. Less -
Description:
Introduction

Tobacco quitlines are critical components of comprehensive tobacco control programs. However, use of the US National Tobacco Quitline (1-800-QUIT-NOW) is low. Promoting quitlines on cigarette warning labels may increase call volume and smoking cessation rates but only if smokers are aware of, and receptive to, quitline services.

Methods

We conducted qualitative interviews with a diverse subset (n = 159) of adolescent (14–17 y) and adult (≥18 y) participants of a larger quantitative survey about graphic cigarette warning labels (N = 1,590). A convenience sample was recruited from schools and community organizations in 6 states. Interviews lasted 30 to 45 minutes and included questions to assess basic knowledge and perceptions of the quitline number printed on the warning labels. Data were analyzed using content analysis.

Results

Four themes were identified: available services, caller characteristics, quitline service provider characteristics, and logistics. Participants were generally knowledgeable about quitline services, including the provision of telephone-based counseling. However, some adolescents believed that quitlines provide referrals to “rehab.” Quitline callers are perceived as highly motivated — even desperate — to quit. Few smokers were interested in calling the quitline, but some indicated that they might call if they were unable to quit independently. It was generally recognized that quitline services are or should be free, confidential, and operated by governmental or nonprofit agencies, possibly using tobacco settlement funds.

Conclusion

Future marketing efforts should raise awareness of the nature and benefits of quitline services to increase use of these services and, consequently, reduce tobacco use, improve public health, and reduce tobacco-related health disparities.


Subject:
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Original Research

Source:
Prev Chronic Dis. 12.
Pubmed ID:
26292062
Pubmed Central ID:
PMC4556101
Document Type:
Journal Article
Collection(s):
Preventing Chronic Disease
Main Document Checksum:
[+]
urn:sha256:b01811e65a5aea34ad8e85ac84b53c2c6410c9d7244c78a7fdb27191bc244120
File Type:

Supporting Files

• 	license.txt	txt
  	PCD-12-E131.nxml	txt

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