Destigmatizing Hepatitis B in the Asian American Community: Lessons Learned from the San Francisco Hep B Free Campaign

Yoo, Grace J.; Fang, Ted; Zola, Janet; Dariotis, Wei Ming

doi:10.1007/s13187-011-0252-9

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Destigmatizing Hepatitis B in the Asian American Community: Lessons Learned from the San Francisco Hep B Free Campaign

Published Date:

Mar 2012

Publisher's site:

http://dx.doi.org/10.1007/s13187-011-0252-9 New Site Icon

Source:

J Cancer Educ. 27(1):138-144.

[PDF - 1.02 MB]

Details:

Personal Authors:

Yoo, Grace J. ; Fang, Ted ; Zola, Janet ; Dariotis, Wei Ming ;

Keywords:

[+]

Pubmed ID:

21748476

Pubmed Central ID:

PMC4537654

Description:

Compared to any other racial/ethnic group, Asian Americans represent a population disproportionately affected by hepatitis B virus (HBV) infection, a leading cause of liver cancer. Since 2007, the San Francisco Hep B Free (SFHBF) Campaign has been actively creating awareness and education on the importance of screening, testing, and vaccination of HBV among Asian Americans. In order to understand what messages resonated with Asian Americans in San Francisco, key informant interviews with 23 (n = 23) individuals involved in community outreach were conducted. A key finding was the ability of the SFHBF campaign to utilize unique health communication strategies to break the silence and normalize discussions of HBV. In addition, the campaign's approach to using public disclosures and motivating action by emphasizing solutions towards ending HBV proved to resonate with Asian Americans. The findings and lessons learned have implications for not only HBV but other stigmatized health issues in the Asian American community.

Document Type:

Journal Article

Collection(s):

CDC Public Access

Funding:

5U58DP001022-03/DP/NCCDPHP CDC HHS/United States
P20 MD000544/MD/NIMHD NIH HHS/United States

Supporting Files:

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