Details:

Alternative Title:
J Cancer Educ
Publisher's site:
http://dx.doi.org/10.1007/s13187-011-0252-9
Personal Author:
Yoo, Grace J. ; Fang, Ted ; Zola, Janet ; Dariotis, Wei Ming
Yoo, Grace J. ; Fang, Ted ; Zola, Janet ; Dariotis, Wei Ming Less -
Description:
Compared to any other racial/ethnic group, Asian Americans represent a population disproportionately affected by hepatitis B virus (HBV) infection, a leading cause of liver cancer. Since 2007, the San Francisco Hep B Free (SFHBF) Campaign has been actively creating awareness and education on the importance of screening, testing, and vaccination of HBV among Asian Americans. In order to understand what messages resonated with Asian Americans in San Francisco, key informant interviews with 23 (n = 23) individuals involved in community outreach were conducted. A key finding was the ability of the SFHBF campaign to utilize unique health communication strategies to break the silence and normalize discussions of HBV. In addition, the campaign's approach to using public disclosures and motivating action by emphasizing solutions towards ending HBV proved to resonate with Asian Americans. The findings and lessons learned have implications for not only HBV but other stigmatized health issues in the Asian American community.
Subject:
[+]
Asians
Community Networks
Female
Health Behavior
Health Knowledge, Attitudes, Practice
Health Promotion
Hepatitis B, Chronic
Hepatitis B Vaccines
Hepatitis B Virus
Humans
Learning
Male
Mass Screening
Questionnaires
Social Stigma

Source:
J Cancer Educ. 27(1):138-144.
Pubmed ID:
21748476
Pubmed Central ID:
PMC4537654
Document Type:
Journal Article
Funding:
5U58DP001022-03/DP/NCCDPHP CDC HHS/United States ; P20 MD000544/MD/NIMHD NIH HHS/United States
5U58DP001022-03/DP/NCCDPHP CDC HHS/United States ; P20 MD000544/MD/NIMHD NIH HHS/United States Less -
Place as Subject:
San Francisco, CA
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:c1ca0576ce8f55831cbbc1da3edb1bc6bbfd4440a05e278d4586148a84295654
File Type:

Supporting Files

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