Destigmatizing Hepatitis B in the Asian American Community: Lessons Learned from the San Francisco Hep B Free Campaign

Yoo, Grace J.; Fang, Ted; Zola, Janet; Dariotis, Wei Ming

doi:10.1007/s13187-011-0252-9

i

Destigmatizing Hepatitis B in the Asian American Community: Lessons Learned from the San Francisco Hep B Free Campaign

Supporting Files

3 2012
By Yoo, Grace J. ; Fang, Ted ; Zola, Janet ; ...

File Language:

English

Details

Alternative Title:

J Cancer Educ
Personal Author:

Yoo, Grace J. ; Fang, Ted ; Zola, Janet ; Dariotis, Wei Ming
Description:

Compared to any other racial/ethnic group, Asian Americans represent a population disproportionately affected by hepatitis B virus (HBV) infection, a leading cause of liver cancer. Since 2007, the San Francisco Hep B Free (SFHBF) Campaign has been actively creating awareness and education on the importance of screening, testing, and vaccination of HBV among Asian Americans. In order to understand what messages resonated with Asian Americans in San Francisco, key informant interviews with 23 (n = 23) individuals involved in community outreach were conducted. A key finding was the ability of the SFHBF campaign to utilize unique health communication strategies to break the silence and normalize discussions of HBV. In addition, the campaign's approach to using public disclosures and motivating action by emphasizing solutions towards ending HBV proved to resonate with Asian Americans. The findings and lessons learned have implications for not only HBV but other stigmatized health issues in the Asian American community.
Subjects:

Article Asian American Asian People Community Networks Female Health Behavior Health Communication Health Knowledge, Attitudes, Practice Health Promotion Hepatitis B, Chronic Hepatitis B Vaccines Hepatitis B Virus Hep B Humans Learning Male Mass Screening San Francisco Social Stigma Stigma Surveys And Questionnaires
Source:

J Cancer Educ. 27(1):138-144
Pubmed ID:

21748476
Pubmed Central ID:

PMC4537654
Document Type:

Journal Article
Funding:

P20 MD000544/MD/NIMHD NIH HHSUnited States/ ; U58 DP001022/DP/NCCDPHP CDC HHSUnited States/ ; 5U58DP001022-03/DP/NCCDPHP CDC HHSUnited States/
Volume:

27
Issue:

1
Collection(s):

CDC Public Access
Main Document Checksum:

urn:sha256:c1ca0576ce8f55831cbbc1da3edb1bc6bbfd4440a05e278d4586148a84295654
Download URL:

https://stacks.cdc.gov/view/cdc/33878/cdc_33878_DS1.pdf
File Type:

[PDF - 1.02 MB ]

File Language:

English

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