Details:

Alternative Title:
Cancer Causes Control
Publisher's site:
http://dx.doi.org/10.1007/s10552-015-0540-5
Personal Author:
Hall, Ingrid J. ; Johnson-Turbes, Ashani ; Berkowitz, Zahava ; Zavahir, Yasmine
Hall, Ingrid J. ; Johnson-Turbes, Ashani ; Berkowitz, Zahava ; Zavahir, Yasmine Less -
Description:
Purpose

To evaluate whether a culturally appropriate campaign using “Black radio” and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention’s National Breast and Cervical Cancer Early Detection Program among African American women.

Methods

The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08–1/09) with the latter months (2/09–8/09) and a post-campaign (9/09–12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value <0.05 to be significant.

Results

We observed an increase of 46 and 20 % in Savannah and Macon, respectively, from the initial period of the campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Columbus showed a significant increase in uptake from the first to the second period in Savannah only (OR 1.269, 95 % CI (1.005–1.602), p = 0.0449).

Conclusions

Dissemination of health promotion messages via a culturally appropriate, multicomponent campaign using Black radio and print media was effective in increasing mammogram uptake in Savannah among low-income, African American women. Additional research is needed to quantify the relative contribution of campaign radio, print media, and community components to sustain increased mammography uptake.


Subjects:
[+]
Adult Black Or African American Breast Neoplasms Early Detection Of Cancer Female Health Promotion Humans Mass Media Mass Screening Middle Aged Poverty
Source:
Cancer Causes Control. 2015; 26(5):787-794.
Pubmed ID:
25732344
Pubmed Central ID:
PMC4484552
Document Type:
Journal Article
Funding:
CC999999/Intramural CDC HHS/United States
Name as Subject:
Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.)
Centers for Disease Control and Prevention (U.S.) ; Centers for Disease Control and Prevention (U.S.) Less -
Place as Subject:
Georgia
Collection(s):
CDC Public Access
Main Document Checksum:
[+]
urn:sha256:54c30f04fbbe8c5b0096d527e0a2ee8cc7173dae7fceb43f16a9bad724ff20d0
Download URL:
https://stacks.cdc.gov/view/cdc/31872/cdc_31872_DS1.pdf
File Type:

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