Welcome to CDC Stacks | The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign - 31872 | CDC Public Access
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
 
 
Help
Clear All Simple Search
Advanced Search
The African American Women and Mass Media (AAMM) campaign in Georgia: quantifying community response to a CDC pilot campaign
Filetype[PDF - 815.13 KB]


Details:
  • Pubmed ID:
    25732344
  • Pubmed Central ID:
    PMC4484552
  • Funding:
    CC999999/Intramural CDC HHS/United States
  • Document Type:
  • Collection(s):
  • Description:
    Purpose

    To evaluate whether a culturally appropriate campaign using “Black radio” and print media increased awareness and utilization of local mammography screening services provided by the Centers for Disease Control and Prevention’s National Breast and Cervical Cancer Early Detection Program among African American women.

    Methods

    The evaluation used a quasi-experimental design involving data collection during and after campaign implementation in two intervention sites in GA (Savannah with radio and print media and Macon with radio only) and one comparison site (Columbus, GA). We used descriptive statistics to compare mammography uptake for African American women during the initial months of the campaign (8/08–1/09) with the latter months (2/09–8/09) and a post-campaign (9/09–12/09) period in each of the study sites. Comparisons of monthly mammogram uptake between cities were performed with multinomial logistic regression. We assumed a p value <0.05 to be significant.

    Results

    We observed an increase of 46 and 20 % in Savannah and Macon, respectively, from the initial period of the campaign to the later period. However, the increase did not persist in the post-campaign period. Analysis comparing monthly mammogram uptake in Savannah and Macon with Columbus showed a significant increase in uptake from the first to the second period in Savannah only (OR 1.269, 95 % CI (1.005–1.602), p = 0.0449).

    Conclusions

    Dissemination of health promotion messages via a culturally appropriate, multicomponent campaign using Black radio and print media was effective in increasing mammogram uptake in Savannah among low-income, African American women. Additional research is needed to quantify the relative contribution of campaign radio, print media, and community components to sustain increased mammography uptake.