The National Influenza Vaccination Disparities Partnership (NIVDP)
Corporate Authors:National Influenza Vaccination Disparities Partnership
Description:CDC grassroots health marketing campaign to eliminate flu vaccination coverage disparities.
THE PROBLEM: Flu vaccination coverage is lower among African American, Hispanic, and American Indian/Alaska Native adult populations. These groups are also more impacted by chronic health conditions such as asthma, diabetes, and obesity, which puts them at higher risk for serious flu-related health complications. Such conditions can lead to flu-related health complications or even death.
THE KEY STRATEGY. The National Influenza Vaccination Disparities Partnership (NIVDP) was launched by the Centers for Disease Control and Prevention (CDC) to promote flu vaccination through grassroots leaders, organizations and health professionals.
As a key strategy, the NIVDP engages trusted local messengers to promote the benefits of flu vaccination. The NIVDP employs several other strategies--through social media platforms, health fairs, community events, and work places--to inform and encourage flu vaccination for those with the highest risk for flu-related complications.
NIVDP Campaign Themes:
• American Indians/Alaska Natives: Protect the circle of life
• African Americans: flutalk
• Hispanics: Yo me vacuno
NIVDP Marketing Campaign Flyer
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