Pricing Health Behavior Interventions to Promote Adoption

Details

• Alternative Title:
  Am J Prev Med
• Personal Author:
  Ribisl, Kurt M. ; Leeman, Jennifer ; Glasser, Allison M.
• Description:
  The relatively high cost of delivering many public health interventions limits their potential for broad public impact by reducing their likelihood of adoption and maintenance over time. Practitioners identify cost as the primary factor for which interventions they select to implement, but researchers rarely disseminate cost information or consider its importance when developing new interventions. A new approach is proposed whereby intervention developers assess what individuals and agencies adopting their interventions are willing to pay and then design interventions that are responsive to this price range. The ultimate goal is to develop effective and affordable interventions, called lean interventions, which are widely adopted and have greater public health impact.
• Keywords:
  • Costs and Cost Analysis
  • Health Behavior
  • Health Promotion
  • Humans
  • Marketing of Health Services
  • Public Health
• Source:
  Am J Prev Med. 46(6):653-659
• Pubmed ID:
  24842743
• Pubmed Central ID:
  PMC4447483
• Document Type:
  Journal Article
• Funding:
  U48 DP001944/DP/NCCDPHP CDC HHSUnited States/ ; U48DP001944/ACL/ACL HHSUnited States/ ; U48/DP001944/DP/NCCDPHP CDC HHSUnited States/
• Volume:
  46
• Issue:
  6
• Download URL:
  https://stacks.cdc.gov/view/cdc/31326/cdc_31326_DS1.pdf
• File Type:
  [PDF - 113.10 KB]
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha256:9b4976522da49320dbb48b8d30c5647eec97c8f8c9742cae375574f9c75f9eda