Tobacco Control in a Changing Media Landscape: How Tobacco Control Programs Use the Internet
Published Date:Mar 2014
Source:Am J Prev Med. 2013; 46(3):293-296.
Pubmed Central ID:PMC4001803
Funding:5U01CA154254/CA/NCI NIH HHS/United States
5U48DP000048-05/DP/NCCDPHP CDC HHS/United States
CA123444/CA/NCI NIH HHS/United States
R01 CA123444/CA/NCI NIH HHS/United States
U01 CA154254/CA/NCI NIH HHS/United States
Over 80% of US adults use the Internet; 65% of online adults use social media; and more than 60% use the Internet to find and share health information.
State tobacco control campaigns could effectively harness the powerful, inexpensive online messaging opportunities. Characterizing current Internet presence of state-sponsored tobacco control programs is an important first step toward informing such campaigns.
A research specialist searched the Internet for state-sponsored tobacco control resources and social media presence for each state in 2010 and 2011, to develop a resource inventory and observe change over six months. Data were analyzed and websites coded for interactivity and content between July and October, 2011.
While all states have tobacco control websites, content and interactivity of those sites remain limited. State tobacco control program use of social media appears to be increasing over time.
Information presented on the Internet by state-sponsored tobacco control programs remains modest and limited in interactivity, customization, and search engine optimization. These programs could take advantage of an important opportunity to communicate with the public about the health effects of tobacco use and available community cessation and prevention resources.
application/octet-stream image/gif image/jpeg image/gif image/jpeg
You May Also Like: