Influential news ; February 2015
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  • Alternative Title:
    NIVDP newsletter
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  • Description:
    In this issue, we spotlight the NIVDP media partners whose continued support of National Influenza Vaccination Week (NIVW) every December helped increase awareness about the importance of flu vaccination among medically underserved populations. Since the launch of the NIVDP in 2011, media partners have generated 257 million impressions (potential reach) with a total of 376 media placements in traditional and digital media. Featured partners and activities during the 2014-15 season include:

    • Koahnic Broadcast Corporation (KBC), a nonprofit Alaska Native governed and operated media center, ran the CDC Protect the Circle of Life PSA on 405 radio stations;

    • Influenza subject matter experts (SMEs), who are highly trusted messengers, were interviewed by the media about flu vaccination;

    • Mommy bloggers and other online publishers from The Huffington Post, The Root, Nacer Sano, Mama Latina Tips and Salud Today blogged about the importance of getting a flu vaccination; and

    • Agencia EFE, S.A. (EFE), a major Spanish-language news agency and the world’s fourth largest wire service, placed matte articles in the largest circulated Hispanic newspapers in the United States and Puerto Rico.

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