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STD communications database general public focus group findings : final report, contract: 200-1999-00018, Task 24
  • Published Date:
    February 2004
  • Language:
    English
Filetype[PDF - 585.45 KB]


Details:
  • Corporate Authors:
    ORC Macro ; National Center for HIV, STD, and TB Prevention (U.S.). Division of Sexually Transmitted Disease Prevention. ;
  • Description:
    Sexually transmitted diseases (STDs) remain a significant public health concern in the United States. There are more than 25 diseases that are transmitted through sexual activity and the trends vary considerably for each. Other than HIV, the most common STDs in the United States are chlamydia, gonorrhea, syphilis, genital herpes, human papillomavirus, hepatitis B, trichomoniasis, and bacterial vaginosis. Each affects different audience segments and requires different communication approaches to prevent and control disease.

    Given the dearth of information available about the general public, their knowledge of STDs, and their communication preferences, the Division of Sexually Transmitted Disease Prevention (DSTD) at the Centers for Disease Control and Prevention (CDC) contracted with ORC Macro to conduct a series of focus groups to address these particular gaps in health communication literature. In the study reported here, the intent was to collect data regarding the knowledge, attitudes, and beliefs of the general public relevant to STDs and their ideas for increasing knowledge of how to prevent these diseases.

  • Document Type:
  • Funding:
    200-1999-00018, Task 24
  • Place as Subject:
  • Supporting Files:
    No Additional Files
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