Applying Social Marketing Principles For Community-Based Cancer Screening Programs: Two Case Studies.

Details

• Alternative Title:
  Health Education & Behavior : the Official Publication of the Society for Public Health Education, 2025, v. 52, no. 4: Applying Social Marketing Principles For Community-Based Cancer Screening Programs: Two Case Studies.
• Journal Article:
  Health Education & Behavior : the Official Publication of the Society for Public Health Education
• Personal Author:
  Kwon, Simona C. ; Kranick, Julie A. ; Islam, Nadia S. ; Wyatt, Laura C. ; Patel, Shilpa ; Alam, Gulnahar ; Chebli, Perla ; Ravenell, Joseph ; Pong, Perry ; Kim, Sara S. ; Raveis, Victoria H. ; Trinh-Shevrin, Chau
• Description:
  Minoritized communities often experience worse health outcomes on the cancer continuum. Mainstream strategies may have limited reach and utility to populations experiencing inequities in real-world settings. Through the combined use of community-based participatory research (CBPR) and social marketing strategies, which highlight community-centered and culturally adapted processes, we provide an approach to inform future intervention research across various health topics that has been successful in engaging minoritized and understudied communities. We present two case studies that used participatory social marketing principles to culturally adapt evidence-based cancer screening programs for two communities in New York City. The first program is a campaign to increase screening and vaccination for hepatitis B among Korean and Chinese American immigrants. The second is a culturally adapted program to increase breast and cervical cancer screening among a multiracial and ethnic population of Muslim women. These case studies illustrate the benefits of integrating social marketing and CBPR approaches as a key strategy when developing public health campaigns to effectively reach and influence health behaviors in partnership with communities that have been socially marginalized and historically underserved.
• Content Notes:
  Author manuscript
• Subjects:
  • Humans
  • Female
  • Social Marketing
  • Community-Based Participatory Research
  • Early Detection of Cancer
  • Uterine Cervical Neoplasms
  • Asian
  • Breast Neoplasms
  • Health Promotion
  • Emigrants and Immigrants
  More +
• Source:
  Health Education & Behavior : the Official Publication of the Society for Public Health Education, 2025, v. 52, no. 4
• DOI:
  https://doi.org/10.1177/10901981251322806
• ISSN:
  1090-1981 ; 1552-6127
• Pubmed ID:
  40099859
• Pubmed Central ID:
  PMC12353832
• Document Type:
  Text
• Funding:
  U48 DP001904/DP/NCCDPHP CDC HHSUnited States/ ; P30 CA016087/CA/NCI NIH HHSUnited States/ ; U58 DP001022/DP/NCCDPHP CDC HHSUnited States/ ; U54 MD000538/MD/NIMHD NIH HHSUnited States/ ; U48 DP006848/DP/NCCDPHP CDC HHSUnited States/ ; U48 DP006778/DP/NCCDPHP CDC HHSUnited States/ ; U48 DP006396/DP/NCCDPHP CDC HHSUnited States/
• Genre:
  Journal Article
• Place as Subject:
  New York City
• Pages in Document:
  382-391 (18 pdf pages)
• Volume:
  52
• Issue:
  4
• Download URL:
  https://stacks.cdc.gov/view/cdc/261590/cdc_261590_DS1.pdf
• File Type:
  [PDF - 1017.16 KB]
• Collection(s):
  CDC Public Access
• Main Document Checksum:
  urn:sha-512:09bbc0ea479e88a83c370ac01b1967114e8270c294283e49d14e104681b38db8a2fbd54784809a9ae3f7262fc610e79837cd1760e3701b784b371167f6871f60