Welcome to CDC Stacks | CDC national influenza vaccination awareness campaign - 26126 | Stephen B. Thacker CDC Library collection
Stacks Logo
Advanced Search
Select up to three search categories and corresponding keywords using the fields to the right. Refer to the Help section for more detailed instructions.
 
 
Help
Clear All Simple Search
Advanced Search
CDC national influenza vaccination awareness campaign
  • Published Date:
    11/14/14
  • Language:
    English
Filetype[PDF - 494.85 KB]


Details:
  • Corporate Authors:
    Centers for Disease Control and Prevention (U.S.)
  • Description:
    About the campaign -- Using media to support the campaign -- Step 1: Developing key messages -- Step 2: Developing press materials -- Step 3: Preparing for outreach -- Step 4: Training your spokespeople -- Step 5: Pitching the Media -- Appendix A: Key messages and talking points -- Appendix B: News release template -- Appendix C: Public service announcement tip sheet -- Appendix D: Checklist for conducting a news conference -- Appendix E: Media advisory template -- Appendix F: Speechwriting tip sheet -- Appendix G: Public speaking tip sheet -- Appendix H: Additional resources.

    Each year, the Centers for Disease Control and Prevention (CDC) invests in a national awareness campaign to educate the general population about the importance of influenza vaccination. As a critical public health issue, it is CDC’s mandate to inform the general public, including at-risk populations, about the importance of influenza vaccination to provide them with useful information about influenza prevention.

    Throughout the fall and winter months, CDC promotes this campaign nationally through a mix of communication channels and in collaboration with national and grassroots partners who organize flu promotion activities and events.

    The purpose of the “CDC National Influenza Vaccination Awareness Campaign: Media Relations Toolkit” is to provide information, recommended strategies, and resources to help guide public health planners, communicators, educators, and other health professionals to engage media and encourage seasonal flu vaccination.

    The kit includes information specific to National Influenza Vaccination Week (NIVW), however it can be used throughout the entire influenza season.

  • Supporting Files:
    No Additional Files