CDC national influenza vaccination awareness campaign

Details

• Corporate Authors:
  Centers for Disease Control and Prevention (U.S.)
• Description:
  Each year, the Centers for Disease Control and Prevention (CDC) invests in a national awareness campaign to educate the general population about the importance of influenza vaccination. As a critical public health issue, it is CDC’s mandate to inform the general public, including at-risk populations, about the importance of influenza vaccination to provide them with useful information about influenza prevention.
  
  Throughout the fall and winter months, CDC promotes this campaign nationally through a mix of communication channels and in collaboration with national and grassroots partners who organize flu promotion activities and events.
  
  The purpose of the “CDC National Influenza Vaccination Awareness Campaign: Media Relations Toolkit” is to provide information, recommended strategies, and resources to help guide public health planners, communicators, educators, and other health professionals to engage media and encourage seasonal flu vaccination.
  
  The kit includes information specific to National Influenza Vaccination Week (NIVW), however it can be used throughout the entire influenza season.
  
  
• Subjects:
  Anniversaries And Special Events Health Communication Health Promotion Influenza, Human/prevention & Control Influenza Vaccines Mass Media Social Media Vaccination
• Document Type:
  Pamphlet (or booklet)
• Name as Subject:
  National Influenza Vaccination Week (2014 December 7­13)
• Pages in Document:
  19 numbered pages
• Collection(s):
  Stephen B. Thacker CDC Library
• Main Document Checksum:
  urn:sha256:26dd5a3ca4d2e3d74875d2cdebcbc73458ca4b9337a60d106263b62f08dee96a
• Download URL:
  https://stacks.cdc.gov/view/cdc/26126/cdc_26126_DS1.pdf
• File Type:
  [PDF - 494.85 KB ]