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Heads up in 10 years : the anniversary viewbook of CDC's Heads Up
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2/6/14
[PDF-8.90 MB]
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Description:Heads Up is a series of educational initiatives, developed by the Centers for Disease Control and Prevention (CDC), which share a common goal: to help protect people of all ages, especially children and teens, from concussions and other serious brain injuries and their potentially devastating effects.
This year marks the 10th anniversary of Heads Up. CDC’s Heads Up provides educational resources to a wide range of audiences. From the first Heads Up materials for health care professionals launched in 2003, to later efforts focusing on sports programs and schools, Heads Up has helped to raise awareness of the need for improved prevention, recognition, and response to concussion and other serious brain injuries.
Many organizations have contributed to the reach and success of Heads Up. Through their invaluable participation, Heads Up materials have landed in the hands of parents, school and health care professionals, coaches, and athletes across the country.
Below is a quick summary of what we have accomplished together:
• 150+ million media impressions through print media and TV public service announcements (PSAs)
• More than 6+ million print materials distributed
• More than 1.5 million coaches completing online trainings
• More than 50 Heads Up products developed
• 15,000+ Facebook fans, and growing
• More than 85+ organizations signed on as participating organizations
• Close to 40+ million social-media impressions.
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