National DPP Job Aid: Word-of-Mouth Marketing: What It Is, Why It's Important, and How to Use it Effectively

Details

• Corporate Authors:
  Centers for Disease Control and Prevention (U.S.) ; National Center for Chronic Disease Prevention and Health Promotion
• Description:
  This job aid is designed to help you better understand word-of-mouth (WOM) marketing, how it works, and how you can use it to promote the lifestyle change program in your community. WOM marketing is an unpaid form of promotion in which people tell others how much they like a business, product, or service.
• Content Notes:
  Publication date approximated from program information
• Subjects:
  Chronic Disease Diabetes Mellitus Diabetes Mellitus, Type 2 / Prevention & Control Health Promotion Marketing Of Health Services
• Keywords:
  2025 CDC Chronic Disease Prevention Resource Guide Communication Materials And Media Campaigns Diabetes (Chronic Health Topic)
• Series:
  National Diabetes Prevention Program
• DOI:
  https://www.doi.org/10.15620/cdc/251766
• Publisher:
  Centers for Disease Control and Prevention (U.S.)
• Document Type:
  Text
• Genre:
  Pamphlet or Booklet
• Place as Subject:
  United States
• Rights:
  Public Domain
• CIO:
  National Center for Chronic Disease Prevention and Health Promotion
• Topic:
  Diseases & Conditions
• Location:
  North America
• Pages in Document:
  4 pdf pages
• Collection(s):
  Chronic Diseases and Conditions
• Main Document Checksum:
  urn:sha-512:be962e35a2824b0a244241e4532b7e5f16d86c3d5aa3139744092777d7f7e8bd8c2090bf8e739d38f0d17a0608ba4c9b3d4287b2810b1e323480697cf095485f
• Download URL:
  https://stacks.cdc.gov/view/cdc/251766/cdc_251766_DS1.pdf
• File Type:
  [PDF - 171.34 KB ]