Antismoking Mass Media Campaigns and Support for Smoke-Free Environments, Mobile County, Alabama, 2011–2012

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Fosson, Gabriel H. ; McCallum, Debra M. ; Conaway, Michael B.
• Description:
  Introduction
  
  In 2011, the Mobile County Health Department began a 12-month antismoking educational media campaign to educate citizens on the dangers of secondhand smoke. The campaign overlapped with the Centers for Disease Control and Prevention’s 3-month national antismoking Tips from Former Smokers media campaign. We aimed to evaluate the effect of these campaigns on support for smoke-free environments and knowledge of the dangers of secondhand smoke.
  
  Methods
  
  Cross-sectional precampaign and post campaign telephone surveys collected data from a random sample of Mobile County adults in the summers of 2011 and 2012. Outcome measures included changes in support for smoke-free environments and knowledge of the dangers of secondhand smoke. The participation rate among the households that were successfully reached was 45% in 2011 and 44% in 2012.
  
  Results
  
  On the post campaign survey, 80.9% of respondents reported seeing a television advertisement, 29.9% reported hearing a radio advertisement, and 49.0% reported seeing a billboard. Overall, support for smoke-free bars increased significantly after the intervention (38.1% to 43.8%; P = .01) but not for workplaces or restaurants. Self-reported exposure to the media campaign was associated with higher levels of support for smoke-free workplaces, restaurants, and bars.
  
  Conclusion
  
  Educational mass media campaigns have the potential to increase support for smoke-free protections and may increase knowledge about the dangers of secondhand smoke among certain populations
  
  
• Subjects:
  Adolescent Adult Aged Aged, 80 And Over Cross-Sectional Studies Female Health Knowledge, Attitudes, Practice Health Promotion Humans Logistic Models Male Mass Media Middle Aged Original Research Program Evaluation Restaurants Smoking Smoking Cessation Smoking Prevention Socioeconomic Factors Surveys And Questionnaires Tobacco Smoke Pollution Workplace Young Adult

  More +
• Source:
  Prev Chronic Dis. 11.
• DOI:
  http://dx.doi.org/10.5888/pcd11.140106
• ISSN:
  1545-1151
• Pubmed ID:
  25188275
• Pubmed Central ID:
  PMC4157558
• Document Type:
  Journal Article
• Funding:
  1U58DP002401-01/DP/NCCDPHP CDC HHS/United States
• Place as Subject:
  Alabama
• Location:
  North America
• Volume:
  11
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:5a5edb068427896ec1c0a9ac6bd3954c399df4b5479259a9c3a5af49f69e1b7ae46ca984f7648ed969770987768f961ef3db4f46c1f93a7596b266043924708f
• Download URL:
  https://stacks.cdc.gov/view/cdc/24887/cdc_24887_DS1.pdf
• File Type:
  [PDF - 306.02 KB ]