Getting hurt is not in your job description: multiple agencies work together to launch a social media campaign targeting young workers in Massachusetts.

Details

• Personal Author:
  Davis LK ; Rattigan SH ; Vautin BP
• Description:
  The Massachusetts Youth Employment and Safety (YES) Team brings together representatives from multiple government agencies that share responsibility for protecting youth at work. Established in 2003, the YES Team has a history of successfully collaborating to promote safe jobs for teen workers. Examples include e.g: outreach campaigns around changes in state child labor laws, policy changes requiring health and safety training in youth job programs, conferences, and an annual statewide Safe Jobs for Youth poster contest for teens that ran from 2011 to 2015. In 2016, the YES Team expanded its focus to include young adults (age 18-24). This raised new challenges about reaching this target population, many who are not in school. With YES Team input, the Commonwealth Corporation conducted a survey about social media use, targeting both youth and adult partners who work with young people. Survey findings confirmed previous reports that social media is a means to reach young adults and teens. The team then collaborated to develop a social media campaign to engage young workers about workplace health and safety, as well as their on-the-job rights. The Department of Labor Standards enlisted the MassIT Digital Communications team - a professional campaign development service available for free to state agencies - to work with the YES Team. Using social media is an effective way to reach young workers. Having experts in social media involved was a key to success. Designating a YES Team member with health communication expertise as liaison with the Digital Communications team was also important. While involvement of multiple agencies created challenges in getting final approvals and evaluation, multiagency collaboration strengthened the campaign both in terms of content and reach. A one-stop website was a significant by-product of this campaign. The YES Team and the Digital Communications team are proposing to repeat and improve on the campaign in the future. [Description provided by NIOSH]
• Subjects:
  Communication Occupational Health Safety
• Keywords:
  Young workers; Social media; Teenagers; Safety education; Information dissemination; Communication research
• Publisher:
  Massachusetts Department of Public Health
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Abstract or Summary
• Place as Subject:
  Massachusetts ; OSHA Region 1
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  1
• NIOSHTIC Number:
  nn:20066451
• Citation:
  Boston, MA: Massachusetts Department of Public Health, 2016 Oct; :1
• Federal Fiscal Year:
  2017
• Performing Organization:
  Massachusetts State Department of Public Health - Boston
• Peer Reviewed:
  False
• Start Date:
  20050701
• Source Full Name:
  Getting hurt is not in your job description: multiple agencies work together to launch a social media campaign targeting young workers in Massachusetts
• End Date:
  20260630
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:5264557c16ee5f6bd366aaa11c3e5d447a692a0ff0fce7ae2f33814b2d68e6c3eca7e764218710e382227a0e4bbaaf6d76a173e045371cfbeb7a72f134a7ab7f
• Download URL:
  https://stacks.cdc.gov/view/cdc/248682/cdc_248682_DS1.pdf
• File Type:
  [PDF - 3.82 MB ]