Millennial Preferences in Training Messages: The Role of Teamwork and Corporate Social Responsibility

Details

• Personal Author:
  Clark TL ; Schwerha, Diana J.
• Description:
  BACKGROUND: As the last of the millennial generation is graduating and entering the work force, it has become imperative to devise new ways of engaging this group in safety initiatives. OBJECTIVE: This study seeks to investigate if messages aligned with particular identified millennial workplace culture preferences (i.e. teamwork and CSR) can more effectively engage millennial workers. METHODS: Thirty participants completed surveys to determine their predisposed attitudes of teamwork and CSR. They then viewed three versions of a safety presentation each addressing the same topic and information, but each with a different theme behind their safety message (i.e. control, teamwork, and CSR). RESULTS: The pooled teamwork and CSR data showed that these messages were favored in larger proportion than the control message. No statistically significant differences were found between the three messages when analyzed individually. CONCLUSIONS: ANOVA analyses showed a significant difference between the control presentation data and the pooled teamwork and CSR presentation data indicating that millennials prefer safety messages aligned with teamwork and social responsibility to a safety message with no extrinsic motivational theme. [Description provided by NIOSH]
• Subjects:
  Education Engineering Health Promotion Mental Health Occupational Health Safety Staff Development Workplace
• Keywords:
  Author Keywords: Millennial Corporate Social Responsibility Health Programs Human Factors Engineering Industrial Engineering Psychology Safety Programs Teamwork Training Work Environment Workers Worker Safety

  More +
• ISSN:
  1051-9815
• Document Type:
  Text
• Funding:
  Grant
• Genre:
  Journal Article
• Place as Subject:
  Ohio ; OSHA Region 5
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  66
• Issue:
  4
• NIOSHTIC Number:
  nn:20063096
• Citation:
  Work 2020 Sep; 66(4):799-815
• Contact Point Address:
  Diana J. Schwerha, PhD, 278 Stocker Center, Department of Industrial and Systems Engineering, Russ College of Engineering and Technology of Ohio University, Athens, OH 45701
• Email:
  schwerha@ohio.edu
• Federal Fiscal Year:
  2020
• Performing Organization:
  Ohio University, Athens
• Peer Reviewed:
  True
• Start Date:
  20100701
• Source Full Name:
  Work
• End Date:
  20250630
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:97f6ffb8ca3bb722715024e9e345fcca7ee6ea603e61d85b982d3a397176365e1dffea591bdea877a894de815605c0c6732a20c56a5a41b2c49c0158b4d127d4
• Download URL:
  https://stacks.cdc.gov/view/cdc/226219/cdc_226219_DS1.pdf
• File Type:
  [PDF - 144.36 KB ]