Virtual Outreach: Using Social Media to Reach Spanish-Speaking Agricultural Workers During the COVID-19 Pandemic

Details

• Personal Author:
  Carvajal-Suarez M ; Duysen E ; Ramos AK ; Trinidad N
• Description:
  Face-to-face outreach and in-person training have traditionally been key strategies in reaching agricultural producers, workers, and communities with safety and health information, but the COVID-19 pandemic has forced outreach educators to be creative and find alternative ways to reach, communicate, and share such information. In this commentary, we describe our use of social media to reach Latino/a cattle feedyard workers with COVID-19 related information. As a result of our effort, we reached over 54,000 people and demonstrated there is an audience for Spanish-language agricultural safety and health information. Social media can be a cost-effective method for virtual outreach in this new normal. We should look at this time as an opportunity to learn more about how our stakeholders obtain information and about how best we can connect with them. Although our outreach methods may be changing, our goal is not - we will continue to work to improve the safety and health of those who work in agriculture. [Description provided by NIOSH]
• Subjects:
  Agriculture Communicable Diseases Farmers Occupational Health Safety
• Keywords:
  Agricultural Workers Animal Husbandry Workers Author Keywords: Latino/Hispanic Cattle Feedyard Coronavirus COVID-19 Farm Workers Feedlot Information Dissemination Language Barrier Occupational Safety And Health Outreach Social Media

  More +
• ISSN:
  1059-924X
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  Nebraska ; OSHA Region 7
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  353-356
• Volume:
  25
• Issue:
  4
• NIOSHTIC Number:
  nn:20061506
• Citation:
  J Agromedicine 2020 Oct; 25(4):353-356
• Contact Point Address:
  Athena K. Ramos, Department of Health Promotion, Center for Reducing Health Disparities, College of Public Health, University of Nebraska Medical Center, 984340 Nebraska Medical Center, Omaha, NE 68198-4340, USA
• Email:
  aramos@unmc.edu
• Federal Fiscal Year:
  2021
• NORA Priority Area:
  Agriculture, Forestry and Fishing
• Performing Organization:
  University of Nebraska Medical Center - Omaha
• Peer Reviewed:
  True
• Start Date:
  20110901
• Source Full Name:
  Journal of Agromedicine
• End Date:
  20270831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:f14806e8edabc3f495c75e6aa44c67c17bae4c83c943c188a180d02fe0a2accf10375722aea32d51af091f0e6325af0afd28524c103292f686a3e8537e82eeb0
• Download URL:
  https://stacks.cdc.gov/view/cdc/225020/cdc_225020_DS1.pdf
• File Type:
  [PDF - 2.39 MB ]