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Crisis + emergency risk communication. 2012 edition
  • Published Date:
    August 2012
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Crisis + emergency risk communication. 2012 edition
  • Alternative Title:
    CERC ; Crisis and emergency risk communication. 2012 edition ;
  • Description:
    1. Introduction to crisis and emergency risk communication -- 2. Psychology of a crisis -- 3. Messages and audiences -- 4. Crisis communication plans -- 5. The spokesperson -- 6. Working with the media -- 7. Stakeholder and partner communication -- 8. Other communication channels -- 9. CERC, social media, and mobile media devices -- 10. Terrorism and bioterrorism communication challenges -- 11. Human resources for CERC -- 12. Understanding roles of federal, state, and local community health partners -- 13. Media and public health law -- Acronyms -- Epidemiology terms – Indexes.

    In 2002, the Centers for Disease Control and Prevention (CDC) decided to fill a critical training gap and resource need and developed the Crisis and Emergency Risk Communication manual. When it was written, the central role of crisis communication in public health responses to crises was beginning to be recognized. Since that time, thousands, perhaps tens of thousands, of health, emergency management, and government professionals have been trained using the original CERC Manual and associated materials in the United States, Canada, Europe, and many other locations. While CERC principles are timeless, new information has been developed, new examples have emerged, and new understandings have been created. Crisis communication is by definition a very dynamic field, and for any work to maintain its state-of-the art relevance, revisions and updates are required.

    This revision, Crisis and Emergency Risk Communication: 2012 Edition is an effort to update and, in some cases, expand the original CERC manual. All revisions were informed by two principles. First, the revisions were grounded in the research literature. Second, we worked to develop and present the material in a practical, applications-oriented framework. We are grateful to our advisory board for helping ensure that the principles reflect state-of-the-art knowledge.

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