Threat Appeals Reduce Impulsive Decision Making Associated with Texting While Driving: A Behavioral Economic Approach

Details

• Personal Author:
  Foreman AM ; Friedel JE ; Hayashi Y ; Wirth, Oliver
• Description:
  The primary purpose of the present study was to examine the effectiveness of threat appeals in influencing impulsive decision making associated with texting while driving. The participants in the treatment group were exposed to a threatening message about the danger of texting while driving, whereas those in the control group were exposed to a non-threatening message. Following the exposure to either message, the participants completed a delay-discounting task that assessed the degree of impulsive decision making in a hypothetical texting-while-driving scenario. A comparison between the groups revealed that the threat appeals reduced the degree of impulsive decision making associated with texting while driving. In addition, the threat appeals led to greater anticipated regret from texting while driving, less favorable attitudes toward texting while driving, and decreased intentions to text while driving in the future in the treatment group. These results suggest that videobased threat appeals are promising intervention strategies for the public health challenge of texting while driving. Implications from the behavioral economic perspective are discussed. [Description provided by NIOSH]
• Subjects:
  Automobiles Behavior Decision Making Economics Occupational Health Public Health Safety
• Keywords:
  Attitude Decision Making Drivers Effectiveness Research Group Dynamics Hazards Humans Intervention Mental Processes Public Health Social Media Video

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• ISSN:
  1932-6203
• Document Type:
  Text
• Genre:
  Journal Article
• Place as Subject:
  OSHA Region 3 ; Pennsylvania ; West Virginia
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  HELD - Health Effects Laboratory Division
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  14
• Issue:
  3
• NIOSHTIC Number:
  nn:20055102
• Citation:
  PLoS One 2019 Mar; 14(3):e0213453
• Contact Point Address:
  Yusuke Hayashi, Division of Social Sciences and Education, Pennsylvania State University, Hazleton, Hazleton, Pennsylvania, United States of America
• Email:
  yuh26@psu.edu
• Federal Fiscal Year:
  2019
• Peer Reviewed:
  True
• Source Full Name:
  PLoS One
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:f7daf07312a52322274a152c1277fe64068f1ae7dc5b8de7a4560b41caba969126be402ff55ca1861194f55eee4089ab285a7a5dd70b18d9168bcb0824d9f596
• Download URL:
  https://stacks.cdc.gov/view/cdc/217472/cdc_217472_DS1.pdf
• File Type:
  [PDF - 1.05 MB ]