A Behavioral Economic Analysis of Demand for Texting While Driving

Details

• Personal Author:
  Foreman AM ; Friedel JE ; Hayashi Y ; Wirth, Oliver
• Description:
  The overarching goal of the present study was to determine whether a behavioral economic framework of demand analysis is applicable to texting while driving. To this end, we developed a novel hypothetical task in which participants receive a text message while driving, and they rated the likelihood of replying to a text message immediately versus waiting to reply until arriving at a destination when the fine for texting while driving ranged from $1 to $300. The scenario presented two delays to a destination (15 min and 60 min). For drivers who self-reported a higher frequency of texting while driving the demand for social interaction from texting was more intense and less elastic. Demand was also more intense and less elastic under the 60-min delay condition. The results of this proof-of-concept study suggest that behavioral economic demand analyses are potentially useful for understanding and predicting texting while driving. [Description provided by NIOSH]
• Subjects:
  Adolescent Automobiles Behavior Economics Electrical Equipment And Supplies Men Occupational Health Safety Women
• Keywords:
  Adolescents Author Keywords: Texting While Driving Behavioral Economics College Students Demand Analysis Distracted Driving Drivers Electronic Devices Electronic Equipment Humans Sociological Factors

  More +
• ISSN:
  0033-2933
• Document Type:
  Text
• Genre:
  Journal Article
• Place as Subject:
  OSHA Region 3 ; Pennsylvania ; West Virginia
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  HELD - Health Effects Laboratory Division
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Pages in Document:
  225-237
• Volume:
  69
• Issue:
  2
• NIOSHTIC Number:
  nn:20055389
• Citation:
  Psychol Rec 2019 Jun; 69(2):225-237
• Contact Point Address:
  Yusuke Hayashi, Division of Social Sciences and Education, Pennsylvania State University, Hazleton, PA 18202
• Email:
  yuh26@psu.edu
• Federal Fiscal Year:
  2019
• Peer Reviewed:
  True
• Source Full Name:
  The Psychological Record
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:f2f9ae3869aac66583c043b549ef8252503f9f1623d3dd5325f2ed444720846447a96def2f273b208a7b4919299146a36a393ae4f01e665e91d8cd1608282d1c
• Download URL:
  https://stacks.cdc.gov/view/cdc/213258/cdc_213258_DS1.pdf
• File Type:
  [PDF - 618.57 KB ]