Using Social Media to Communicate Child Health Information to Low-Income Parents

Stroever, Stephanie J.; Mackert, Michael S.; McAlister, Alfred L.; Hoelscher, Deanna M.

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Using Social Media to Communicate Child Health Information to Low-Income Parents

Published Date:

Oct 17 2011

Source:

Prev Chronic Dis. 2011; 8(6).

[PDF-333.10 KB]

Details:

Personal Authors:

Stroever, Stephanie J. ; Mackert, Michael S. ; McAlister, Alfred L. ; Hoelscher, Deanna M. ;

Keywords:

[+]

Description:

The objective of this study was to determine the value of using social media to communicate child health information to low-income parents. We evaluated qualitative data obtained through focus groups with low-income, predominantly Hispanic parents. Results were mixed; lack of time and credibility were the primary objections parents cited in using social media to obtain information about their children's health. Social media has value as part of an overall communication strategy, but more work is needed to determine the most effective way to use this channel in low-income populations.

Document Type:

Journal Article

Collection(s):

Preventing Chronic Disease

Supporting Files:

	license.txt	text/plain
	PCD86A148.nxml	text/plain

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