Impact of a Multimedia Campaign to Increase Intention to Call 9-1-1 for Stroke Symptoms, Upstate New York, 2006-2007

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Jurkowski, Janine M. ; Maniccia, Dayna M. ; Spicer, Deborah A. ; Dennison, Barbara A.
• Description:
  Introduction
  
  Many people are not aware of stroke symptoms, the need for emergency care for those symptoms, and that calling 9-1-1 is recommended. The New York State Department of Health developed and implemented a multimedia campaign to increase stroke symptom awareness and awareness of the need to call 9-1-1.
  
  Methods
  
  The evaluation of the campaign's impact was a pre/post intervention matched comparison design. A random-digit–dialed list-assisted telephone survey was administered to measure reach of the campaign and change in intention to seek emergency care for stroke by calling 9-1-1 in response to 4 signs or symptoms.
  
  Results
  
  A larger proportion of respondents in the intervention region than in the comparison region reported seeing a stroke advertisement and reported the advertisement's message was to call 9-1-1. There was a significant increase between baseline and follow-up in intention to call 9-1-1 for the 4 stroke symptoms. These increases were greater in the intervention region than the comparison region. The differences between intervention and comparison groups in the increases in intention to call 9-1-1 ranged from 9% to 12% for specific stroke symptoms identified in oneself and from 4% to 12% for symptoms identified in another person.
  
  Conclusion
  
  This multimedia campaign effectively increased intention to call 9-1-1 for stroke symptoms in the intervention region compared with a region matched for demographics and stroke rates. Multimedia campaigns are effective in increasing awareness of stroke symptoms and intention to immediately call 9-1-1.
  
  
• Subjects:
  Adult Advertising As Topic Data Collection Emergency Medical Service Communication Systems Health Knowledge, Attitudes, Practice Humans Intention Multimedia Public Health Administration Stroke
• Source:
  Prev Chronic Dis. 7(2).
• ISSN:
  1545-1151
• Document Type:
  Journal Article
• Place as Subject:
  New York
• Location:
  North America
• Volume:
  7
• Issue:
  2
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:b9086ad84c1813cebcaff6398496c9a6aa3d17dcb31a224bff10bf0409f3b8776cce21bad17d6df97f9fa1510c1e9eeac7f1666a3232bbc704c94106a04f9436
• Download URL:
  https://stacks.cdc.gov/view/cdc/20444/cdc_20444_DS1.pdf
• File Type:
  [PDF - 513.28 KB ]