Preventing falls in residential construction: effectiveness of engaging partners for a national social marketing campaign

Details

• Personal Author:
  Baker R ; Branche CM ; Macario E ; Trahan C ; Wills Hannon S
• Description:
  Background: Falls are the leading cause of fatalities in construction. The Safety Pays, Falls Cost campaign aims to prevent falls in residential construction. A critical component of our social marketing approach was to involve 70 partners in reaching target audiences. Methods: We assessed partner engagement April 2012-August 2013 through: (1) baseline partnership quality interviews (eight partners); (2) pre-/post-partner "market" readiness in-depth interviews (three partners); (3) a pre-/post- (29/31 partners) online partner engagement survey; and (4) standardized metrics to measure partner activity. Results: We found a high level of interest and engagement that increased with the addition of prompting to action through regular communication and new resources from organizers and formation of local partnerships that were able to tailor their activities to their own communities or regions. Conclusion: It is feasible to leverage government-labor-management partnerships that enjoy trust among target audiences to widely disseminate campaign materials and messages. [Description provided by NIOSH]
• Subjects:
  Accidental Falls Accidents Behavior Construction Industry Education Mass Behavior Mortality Occupational Health Personal Protective Equipment Safety Safety Management Small Business

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• Keywords:
  Attitude Author Keywords: Construction Falls Campaign Partners Construction Construction-industry Construction-workers Fall-protection Group-behavior Group-dynamics Implementation Evaluation Injury-prevention Management-personnel Mortality-data Partnership Assessment Partnership Engagement Protective-measures Safety-climate Safety-education Safety-programs Safety-research Small-businesses Small Residential Social Marketing Sociological-factors Supervisory-personnel Traumatic-injuries

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• ISSN:
  0271-3586
• Document Type:
  Text
• Funding:
  Cooperative Agreement
• Genre:
  Journal Article
• Place as Subject:
  California ; District of Columbia ; Maryland ; OSHA Region 3 ; OSHA Region 9
• CIO:
  National Institute for Occupational Safety and Health (NIOSH)
• Division:
  OD - Office of the Director
• Topic:
  Workplace Safety & Health
• Location:
  North America
• Volume:
  58
• Issue:
  8
• NIOSHTIC Number:
  nn:20046134
• Citation:
  Am J Ind Med 2015 Aug; 58(8):809-823
• Contact Point Address:
  Everly Macario, ScD, MS, EdM, Senior Associate, Public Health Communications, The Hannon Group, 10002 Edgewater Terrace, Suite 100, Fort Washington, MD 20744
• Email:
  emacario@thehannongroup.com
• Federal Fiscal Year:
  2015
• NORA Priority Area:
  Construction
• Performing Organization:
  CPWR - The Center for Construction Research and Training, Silver Spring, Maryland
• Peer Reviewed:
  True
• Start Date:
  20090901
• Source Full Name:
  American Journal of Industrial Medicine
• End Date:
  20240831
• Collection(s):
  National Institute for Occupational Safety and Health
• Main Document Checksum:
  urn:sha-512:e68e57ae6b798b5684db87be2edc72d946cde31afd938d6c64984cb29073dc50a5370950098cc521e6da8a67ec05440910f45562068961096f5895619a07d5d5
• Download URL:
  https://stacks.cdc.gov/view/cdc/201271/cdc_201271_DS1.pdf
• File Type:
  [PDF - 490.04 KB ]