Georgia’s Cancer Awareness and Education Campaign: Combining Public Health Models and Private Sector Communications Strategies

Details

• Journal Article:
  Preventing Chronic Disease (PCD)
• Personal Author:
  Parker, Demetrius M
• Description:
  The Georgia Cancer Awareness and Education Campaign was launched in September 2002 with the goals of supporting cancer prevention and early detection efforts, heightening awareness of and understanding about the five leading cancers among Georgia residents, and enhancing awareness and education about the importance of proper nutrition, exercise, and healthy lifestyles. The inaugural year of the campaign is outlined, beginning with adherence to the public health principles of surveillance, risk factor identification, intervention evaluation, and implementation. A strategic and integrated communications campaign, using tactics such as paid advertising, public service announcements, local community relations, media releases, a documentary film, special events, and other components, is described in detail with links to multimedia samples. With an estimated budget of 3.1 million dollars, the first year of the campaign focuses on breast and cervical cancer screening and early detection.
• Subjects:
  Aged Communication Female Health Education Health Promotion Humans Male Middle Aged Models, Theoretical Neoplasms Private Sector Public Health

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• Source:
  Prev Chronic Dis. 2004; 1(3).
• ISSN:
  1545-1151
• Document Type:
  Journal Article
• Place as Subject:
  Georgia
• Location:
  North America
• Volume:
  1
• Issue:
  3
• Collection(s):
  Preventing Chronic Disease
• Main Document Checksum:
  urn:sha-512:34af8d099092a54e06a7eebfb6e53def986e3ff38b1c68edf804d17c63dd86d9963353b7158035c18eb32157b0a99eaea3eaccd01d3a1d13da65619dc60e32b1
• Download URL:
  https://stacks.cdc.gov/view/cdc/19854/cdc_19854_DS1.pdf
• File Type:
  [PDF - 307.70 KB ]